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Free Automated + Expert Analysis

Free Google Ads Audit

Find out exactly where your Google Ads account is wasting budget and missing opportunities. Start with our free automated audit, then get expert analysis.

The Problem

What Most Audits Miss

You don't know what you don't know

Your account looks "fine" but you suspect there's wasted spend hiding in campaign settings, keyword match types, and audience targeting.

No benchmark for performance

Without an objective audit, you can't tell if your ROAS, CPA, and conversion rates are good or leaving money on the table.

Previous audits were surface-level

Other agencies gave you a generic checklist. You need a comprehensive analysis tied to your specific revenue goals.

Our Approach

How the Audit Works

1

Automated scan (60 seconds)

Our audit tool runs 64 automated checks across your account. Conversion tracking, campaign structure, keywords, audiences, and more.

2

Expert review

A senior strategist reviews your results, identifies the highest-impact opportunities, and builds a prioritized action plan.

3

Clear recommendations

You get a concrete list of changes ranked by impact. Implement them yourself or let us handle it.

Scope

What the Audit Checks

Results

What We Find

64
Automated checks in 60 seconds
23%
Average wasted spend identified
2-3X
Typical ROAS improvement after fixes
For Agencies

Running Client Audits at Scale

Agencies auditing client accounts before a QBR or onboarding new business need more than a single-account scan. The COREPPC audit tool connects to Google Ads MCC via OAuth and shows every linked sub-account in one view. Run a full 40+ check audit on any client account in under 5 minutes, get a scored report by category, and repeat across the full portfolio in the same session.

The three findings agencies encounter most often on first-time client audits: broad match keywords routing 20-35% of search budget to irrelevant queries (visible in the Search Terms report, invisible in campaign-level metrics), Smart Bidding strategies in a permanent learning state because conversion volume is below 30 per 30 days, and conversion tracking overlap where a Google Ads tag and a GA4 import both fire on the same purchase event, inflating reported conversions by 1.5-2x. The audit surfaces all three in the first pass.

Agencies on the Agencies plan get white-label report exports. Every client sees the agency's branding on the output. The free tier allows one audit per account per week.

See the Agency Audit Tool
Client Results

Case Study

Client
Ecommerce Brand
Industry
Ecommerce / Consumer Goods

Challenge

An ecommerce brand spending $25K/month on Google Ads had a ROAS of 1.4x and couldn't figure out why performance had deteriorated over the past year. Their previous agency had declared the account 'fully optimized.' When we ran the audit, we found three separate conversion actions firing on the same purchase event, inflating reported conversions by 2.3x and causing Smart Bidding to overpay for traffic.

Result

We fixed the conversion tracking, removed duplicate actions, and restructured bidding around a single clean signal. Within 60 days, reported ROAS jumped to 3.1x on identical spend. The actual ROAS improvement was 2.2x once the inflated baseline was corrected. Wasted spend dropped by 23% in the first month alone.

"We had no idea our reporting was that broken. The audit paid for itself in week one."

Founder, Ecommerce Brand
FAQ

Frequently Asked Questions

What does a Google Ads audit actually check?
Our automated audit tool runs 64 checks across six dimensions: conversion tracking accuracy, campaign and ad group structure, keyword and match type health, bidding strategy alignment, audience targeting, and budget allocation. The expert review layer goes deeper, connecting issues to revenue impact. Most accounts we audit have at least one conversion tracking error that inflates reported performance.
How long does the audit take?
The automated audit runs in under 60 seconds after you connect your Google Ads account. The expert review takes 2 to 3 business days depending on account size and complexity. For large accounts with multiple campaigns and conversion goals, expect closer to 3 days. You'll receive a structured report with issues ranked by estimated revenue impact, not just a score.
Is the free automated audit really free? What is the catch?
It is genuinely free. No credit card, no mandatory call, no trial period that auto-renews. You connect your account via Google's read-only OAuth, we run the 64-point scan, and you get your results immediately. The catch, if you want to call it that, is that we will show you what's broken and offer to fix it. You are under no obligation to hire us.
Can I do the audit myself, or do I need an expert?
The automated audit is built to be self-serve. The report explains each finding in plain language and ranks issues by priority. Most technical items in the top 10 are fixable without an agency. That said, structural issues like campaign architecture, match type strategy, and attribution setup require judgment calls that are harder to make without a benchmark across hundreds of accounts. On average, we find 23% of ad spend being wasted on issues that aren't obvious in the standard Google Ads interface.
What happens after the audit? Do you help implement the fixes?
Yes. After you receive your audit results, you can book a call with a senior strategist to walk through the findings and build a prioritized fix list. From there you can implement independently, bring in your in-house team, or engage us for PPC management. If you choose to work with us, we credit the audit fee against your first month's retainer. There is no hard sell. Most clients who come back do so because the audit identified real money being left on the table.
Is there a Google Ads audit tool for agencies managing multiple accounts?
Yes. The COREPPC audit tool connects to Google Ads MCC and shows all linked client sub-accounts in one dashboard. Run a full 40+ check audit on any client account in under 5 minutes, get a scored report by category, and repeat across the full portfolio without switching accounts. The Agencies plan at $349/month includes unlimited audits and white-label report exports for every client account.
What is the best PPC audit software for agencies?
The most useful PPC audit software for agencies reads live account data via Google OAuth rather than industry benchmarks, covers conversion tracking configuration (the most underdiagnosed category), outputs scored reports by category with severity ratings, and works across multiple client accounts from one MCC-connected dashboard. COREPPC runs 40+ checks in under 5 minutes per account. Most agencies run audits on new client onboarding, quarterly reviews, and after major Google Ads platform updates.

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