40+ checks. Under 5 minutes. Live account data via OAuth. Scored reports you can brand for any client.
The COREPPC Google Ads audit tool runs a 40-check account review in under 5 minutes. It connects to Google Ads via OAuth, reads live campaign data, and scores the account across six categories: campaign structure, keywords, bidding, ad copy, conversion tracking, and landing page alignment. Most accounts audited through COREPPC show at least 3 structural issues on the first run. The most common: broad match keywords without negative keyword coverage (found in 68% of accounts), Smart Bidding strategies with insufficient conversion data (under 30 conversions per 30 days), and conversion tracking overlap that double-counts the same event. Each issue gets a severity rating and a plain-language fix. Agencies can audit client accounts directly from the multi-account dashboard, run audits on demand before QBRs, and export scored reports with agency branding. The free tier allows one audit per account per week.
Most accounts have problems in more than one category. The issues compound: a campaign structure problem creates keyword overlap, keyword overlap degrades Quality Score, and poor Quality Score raises CPCs before anyone has looked at bidding. The audit is designed to surface all of it in one pass.
Naming conventions, ad group tightness, network settings, budget distribution, and campaign type mix. Network settings alone account for significant wasted spend: Google enables Search partners and Display Network by default on Search campaigns, routing display budget that was intended for search.
Match type distribution, negative keyword coverage, search term analysis, keyword overlap and cannibalization, and Quality Score distribution. Broad match keywords without negative lists waste an estimated 20-35% of search budget on irrelevant queries.
Bid strategy alignment with campaign goals, Smart Bidding learning period status, tCPA and tROAS calibration, portfolio bid strategy conflicts, and manual vs. automated consistency. See how the audit categories are scored for the full scoring methodology.
RSA pinning strategy, ad strength scores, headline and description coverage, extensions (call, callout, sitelinks, structured snippets), and A/B testing presence. Over-pinned RSAs consistently show lower ad strength. Accounts using only 8-10 of the 15 available headline slots lose combination testing volume.
Primary vs. secondary conversion action setup, conversion window, auto-applied recommendations status, Google Ads tag vs. GA4 import, and cross-device settings. This is the most commonly underchecked category. Auto-applied recommendations can silently change match types, add keywords, and adjust bids without human review.
Relevance to ad copy and keywords, mobile LCP (target: under 2.5 seconds), CTA placement above the fold, and form vs. call tracking alignment. CTA placement below the fold loses 30-50% of conversions compared to above-the-fold placement.
What COREPPC finds across audited accounts: Three structural issues appear most frequently. Broad match keywords without negative keyword lists waste an estimated 20-35% of search budget on irrelevant queries. Smart Bidding strategies running on fewer than 30 conversions per 30 days operate in a permanent learning phase, producing CPAs 40-60% above well-fed campaigns. Conversion tracking overlap, where both a Google Ads tag and a GA4 import track the same purchase event, inflates reported conversions by 1.5-2x and causes Smart Bidding to optimize for a phantom signal. The COREPPC audit flags all three in the first pass. Accounts with the first issue typically also have the third: the inflated conversion count masks the signal quality problem, which keeps the bidding algorithm confident while performance erodes.
For a manual walkthrough of all 40 checks, see the Google Ads audit checklist.
Three tools are commonly used for Google Ads audits. Here is how they differ.
The COREPPC audit tool differs from Wordstream Grader in three ways. First, it reads live account data via Google OAuth rather than sampling aggregated benchmarks. Second, it checks conversion tracking configuration, including whether the account is double-counting the same conversion event via both a Google tag and a GA4 import. Third, the output is a scored report by category with severity ratings, not a letter grade or a percentile rank. Agencies can export the report with their own branding, which Wordstream Grader does not support. Adzooma offers similar surface-level suggestions but lacks the multi-account dashboard required for agency workflow at scale.
| Feature | Wordstream Grader | Adzooma | COREPPC |
|---|---|---|---|
| Price | Free | Free tier available | Free tier (1 audit/week); Agencies plan $349/mo |
| Google Ads depth | Benchmarks, not account-specific | Surface-level suggestions | 40+ checks on live account data |
| Multi-account view | No | No | Yes (MCC-connected) |
| White-label output | No | No | Yes (paid plans) |
| Conversion tracking check | No | No | Yes |
Wordstream Grader's last meaningful update predates 2024. It does not check conversion tracking setup or landing page alignment. Adzooma flags issues without grading severity and does not support multi-account agency workflows.
The audit connects to Google Ads MCC once and covers every linked client account from a single dashboard. No CSV uploads. No logging in and out.
One-time setup. COREPPC reads from Google Ads directly. The connection authorizes access to all sub-accounts under the MCC. No data exports, no spreadsheet bridges.
The multi-account dashboard shows all linked accounts. Pick the one you want to audit. If a new client account was added to the MCC recently, it appears automatically.
The audit takes under 5 minutes and reads live data from the account. Each category gets scored. Issues are ranked by severity: Critical (fix before spending another dollar), Important (fix within 7 days), Recommended (best practice, fix when bandwidth allows).
Export a white-label report with the agency's branding for the client QBR or onboarding call. The report shows category scores, flagged issues, and plain-language fixes. No screenshots required.
Most agencies run audits at three points: new client onboarding (before any optimization work begins), quarterly reviews, and after major Google Ads platform updates. For high-spend accounts ($30K+/month), monthly audits catch issues before they compound. See how to detect budget waste before it compounds for what to look for between audits.
The free tier covers one audit per account per week. The Agencies plan at $349/month (or $279/month billed annually) includes unlimited audits, 500,000 pooled credits per month, and white-label PPC reporting for every client account.
Connect your Google Ads account and see your audit score in under 5 minutes. No credit card required.
Run a Free Google Ads AuditYes. The free tier allows one audit per account per week. Paid plans include unlimited audits and white-label report exports. The Agencies plan at $349/month (or $279/month billed annually) includes 500,000 pooled credits, multi-account MCC view, and agency-branded reports for every client account.
The audit covers 40+ checks across six categories: campaign structure, keywords, bidding, ad copy, conversion tracking, and landing page alignment. Each category gets a score. Issues are ranked by severity. The most common findings are broad match keywords without negative coverage, Smart Bidding strategies with insufficient conversion data, and conversion tracking overlap.
The automated audit takes under 5 minutes. It connects to Google Ads via OAuth and reads live account data directly. No CSV uploads, no manual data entry. Agencies running audits across multiple client accounts can process each account in the same session from the multi-account dashboard.
Wordstream Grader produces a general performance score based on benchmarks. COREPPC reads your specific account data via Google OAuth, checks conversion tracking configuration, scores each category separately, and outputs a report you can brand with your agency name. Wordstream Grader does not check conversion tracking and does not support multi-account agency workflows.
Yes. The Agencies plan connects to Google Ads MCC and shows all linked client sub-accounts in one dashboard. Run an audit on any account, export a white-label report, and repeat across the full portfolio without logging in and out of separate accounts.
New client onboarding, quarterly reviews, and after major Google Ads platform updates (broad match changes, Smart Bidding algorithm updates, new campaign type releases). For high-spend accounts ($30K+/month), monthly audits catch issues before they compound.