Why Rankings Stay Flat Despite Good Content
Search engines can't crawl your site
Crawl budget is wasted on noindex pages, redirect chains, and duplicate content. Google isn't indexing what matters.
Site speed is killing rankings
Core Web Vitals failures push you down the rankings and kill conversion rates. Slow pages lose on both counts.
Content isn't getting indexed
New pages take months to rank because your site architecture signals low priority to Google. Internal linking is broken.
How We Fix the Technical Foundation
Technical audit
Full crawl analysis: index coverage, crawl depth, redirect chains, structured data, hreflang, canonical tags. Every issue ranked by impact.
Core Web Vitals fix
LCP, FID, CLS improvements tied to real page-level data from Google Search Console and CrUX. We fix what actually affects rankings.
Architecture optimization
Site structure, internal linking, crawl path optimization, and XML sitemap improvements that accelerate indexing and distribute authority.
What's Included
Technical SEO Results
Client Results
The Challenge
A SaaS company with a 4-year-old marketing site was publishing two blog posts per week but organic traffic had been flat for 18 months. A crawl revealed that 31% of their pages were either noindexed or blocked by misconfigured canonical tags — the content was never reaching Google. Core Web Vitals were failing on every high-priority page, with LCP averaging 6.1 seconds on mobile.
The Result
We resolved 180+ technical issues over 8 weeks: fixed canonicals across the entire site, reduced mobile LCP by 2.4 seconds through image optimization and render-blocking resource elimination, and rebuilt the XML sitemap to reflect actual priority pages. Indexing speed increased 67% within 30 days of implementation. Organic sessions followed within 60 days.
“We'd been told our SEO was fine. Turns out Google couldn't index half the site.”
VP of Marketing, B2B SaaS
Frequently Asked Questions
What is the difference between technical SEO and regular SEO?
Regular SEO covers keywords, content, and links. Technical SEO covers everything underneath: how search engines crawl your site, what gets indexed, how fast pages load, and how your site architecture distributes authority. You can publish great content every week and still see flat rankings if your crawl budget is wasted on noindex pages, redirect chains, or JavaScript rendering blocks. We treat technical SEO as the foundation that makes everything else work.
Our site is on WordPress, Shopify, or Webflow — does that affect what you can do?
Platform matters, but it rarely blocks the fix. WordPress gives the most flexibility for technical changes — we can implement directly or guide your developer. Shopify has known limitations on URL structure and some meta settings, but Core Web Vitals, structured data, internal linking, and crawl configuration are all accessible. Webflow offers cleaner code by default but has its own indexing quirks. We audit on every major platform and flag what can be fixed natively versus what requires a developer or a platform change.
How long does a technical SEO audit take?
For most sites under 10,000 pages, the crawl and initial analysis takes 3 to 5 business days. Larger sites with multiple subdomains, complex JavaScript rendering, or international hreflang setups can take 7 to 10 days. The output is a prioritized issue list ranked by estimated ranking impact — not a flat list of every crawler warning. We've resolved 180+ issues in a single audit engagement, but we sequence fixes so the highest-leverage changes go first.
We already have a developer — why do we need a technical SEO agency?
Developers build things that work. Technical SEO engineers build things that rank. The gap shows up in decisions like: which redirects to consolidate, which pages to noindex, how to structure hreflang for international sites, which JavaScript rendering approach preserves crawlability. A developer without SEO context can technically implement a change that hurts your rankings. We work alongside your developer to make sure the technical decisions support indexing, not just functionality.
What are the most common technical SEO issues you find?
In order of frequency: broken or misconfigured canonical tags causing index confusion, Core Web Vitals failures on mobile (LCP above 4 seconds is more common than most assume), crawl budget wasted on paginated URLs or session parameters, internal link structures that bury high-value pages, and structured data implemented incorrectly or missing entirely. We've also seen sites where a GA4 migration accidentally introduced noindex tags across entire subdirectories. These aren't edge cases — they show up in the majority of audits we run.
Find Every Technical SEO Issue
A technical audit finds the issues that content can't fix. Start there.