Why Most SEO Programs Fail
Organic traffic is flat or declining
You've been "doing SEO" for months but rankings aren't moving. Your current approach lacks the technical depth to compete.
SEO feels disconnected from revenue
Traffic goes up but leads don't. Your SEO targets keywords that drive visits, not customers.
No technical foundation
Site speed issues, crawl errors, and broken tracking undermine every piece of content you publish.
How We Build Organic Growth
Technical-first audit
We fix the foundation first. Site architecture, speed, crawlability, and indexing issues before touching content.
Revenue-mapped keyword strategy
Every keyword targets a stage of your buyer journey. We prioritize terms that drive pipeline, not just traffic.
Content that compounds
Strategic content pillars that build topical authority. Each piece strengthens the next.
What's Included
SEO Results
Client Results
The Challenge
An enterprise software company had been publishing blog content for two years with no meaningful organic growth. Rankings were flat. Their content covered broad industry topics, but none of the target keywords mapped to actual buyer searches. On top of that, a technical audit revealed 34% of their pages were noindexed by mistake.
The Result
We fixed the indexing issues in week one, rebuilt their keyword strategy around buyer-stage terms, and launched a 12-post content cluster targeting bottom-of-funnel searches. In 6 months, organic traffic grew 3X. Organic leads increased 156%. They now hold 45+ first-page rankings for terms their buyers actually search.
“We'd been doing SEO for two years and this was the first time it actually worked.”
CMO, B2B SaaS
Frequently Asked Questions
How long does SEO take to show real results?
For technical fixes, you can see crawl and indexing improvements within 2–4 weeks. For keyword rankings, expect meaningful movement in months 3–5. Organic traffic gains that materially affect lead volume typically take 6 months. We've grown client organic traffic 3X in 6 months, but that assumed a clean technical foundation from the start. Sites with major technical debt take longer.
What is the difference between SEO and paid search?
Paid search delivers traffic the day you fund a campaign. Turn off the budget and the traffic stops. SEO builds an asset. Rankings you earn in month 4 keep driving traffic in month 24. The tradeoff is time: paid search works immediately, SEO compounds. The smartest growth programs run both in parallel, with SEO progressively reducing dependence on paid spend over time.
Do you write the content, or do we?
We can do either. For clients who want full execution, we handle keyword research, briefs, writing, and on-page optimization. For clients with in-house writers, we provide detailed briefs with target keywords, structure, internal linking requirements, and competitor analysis. In both cases, we own the strategy and QA every piece before it goes live.
How do you measure SEO success?
We track three layers: technical health (crawl coverage, index ratio, Core Web Vitals), ranking performance (target keywords by position), and business outcomes (organic sessions, qualified leads, revenue attributed to organic). Vanity metrics like domain authority are not in our reporting. We've delivered 156% more organic leads for clients because we optimize for lead volume, not traffic alone.
We tried SEO before and it didn't work. What is different here?
Most failed SEO programs share three patterns: they targeted keywords with no commercial intent, they ignored technical issues that blocked ranking, or they published content without a topical authority strategy. We start every engagement with a technical audit to rule out structural blockers. Then we map keywords to buyer stages, not to search volume. If we find the account has a history of keyword targeting that doesn't match your ICP, we flag that before building the plan.
Ready to Grow Organically?
Let's audit your current SEO performance and build a roadmap for sustainable growth.