64 Automated Checks.
Your PPC Score in 60 Seconds.
Connect your Google Ads account and get an instant audit across conversion tracking, campaign structure, keywords, audiences, budget efficiency, and more. No commitment. No credit card.
Read-only access · Your data stays private · Takes 60 seconds
Meta Ads only?
What Can the PPC Grader Find?
Every major issue that causes wasted spend, missed conversions, and underperformance — surfaced automatically in 60 seconds.
Find Wasted Spend
Identify exactly which campaigns, ad groups, and keywords are draining budget with no returns.
Detect Broken Tracking
Catch missing conversion actions, misconfigured tags, and measurement gaps before they cost you.
Audit Your Keywords
Analyze match type distribution, negative keyword gaps, and search term relevance across every campaign.
Score Ad Creative
Check RSA coverage, ad strength ratings, and asset quality to find where creative limits performance.
Evaluate Audiences
Verify remarketing lists, customer match, and audience signals are configured and actively used.
Review Bidding Strategy
Assess whether your smart bidding is correctly aligned to your conversion goals and account data.
Check Campaign Structure
Identify structural issues that prevent efficient optimization and budget allocation.
Measure Account Activity
See how actively your account is being managed and where optimization has stalled.
How It Works
Get from zero to actionable insights in three simple steps.
Connect Your Account
Sign in with Google to securely connect your Google Ads account. Read-only access — we never make changes to your campaigns.
Automated Scan
Our system runs 54 Google Ads + 10 Meta Ads automated checks across conversion tracking, campaign structure, keywords, audiences, and more.
Get Your Report
Receive a detailed score with specific findings and recommendations. Export as CSV or share with your team via email.
What We Check
7 categories, 64 automated checks. Every major lever in your Google Ads and Meta Ads accounts.
Conversion Tracking
8 checksVerifies your conversion setup is complete and accurate. Missing or misconfigured conversions mean your data is lying to you.
- ✓Primary conversion actions
- ✓Enhanced conversions
- ✓Conversion value tracking
- ✓Cross-account conversion sharing
Campaign Structure
9 checksAnalyzes how your campaigns are organized. Poor structure leads to budget waste and makes optimization impossible.
- ✓Campaign naming conventions
- ✓Ad group organization
- ✓Network targeting settings
- ✓Geographic targeting
Keywords & Bidding
10 checksReviews your keyword strategy and bidding approach. Wrong match types and bid strategies silently drain budget.
- ✓Match type distribution
- ✓Negative keyword coverage
- ✓Smart bidding adoption
- ✓Search term relevance
Asset Health
7 checksChecks your ad creative quality and coverage. Weak assets mean lower ad rank and higher CPCs.
- ✓Responsive search ad coverage
- ✓Ad strength scores
- ✓Sitelink extensions
- ✓Image and callout assets
Audience & Targeting
8 checksEvaluates your audience signals and targeting precision. Poor targeting wastes impressions on the wrong people.
- ✓Audience signals usage
- ✓Remarketing lists
- ✓Customer match
- ✓Demographic adjustments
Budget & Spend
7 checksIdentifies budget inefficiencies and wasted spend. Most accounts waste 20-30% of their budget without realizing it.
- ✓Budget utilization
- ✓Cost per conversion trends
- ✓Impression share analysis
- ✓Wasted spend detection
Account Activity
5 checksMeasures how actively your account is being managed. Neglected accounts bleed money through drift.
- ✓Recent optimization actions
- ✓Change history frequency
- ✓Recommendation adoption
- ✓Alert acknowledgment
See It In Action
Your full audit report — scored by category, with specific findings and recommended fixes for every issue.
Multi-Platform Support
Audit your Google Ads and Meta Ads accounts in one place. More platforms coming soon.
Automated checks across campaigns, keywords, bidding, conversion tracking, audiences, assets, and account health.
- Search, Shopping & Performance Max
- Smart bidding validation
- Enhanced conversions
- Asset quality scoring
Automated checks for Pixel setup, campaign structure, creative health, audience targeting, and spend efficiency.
- Pixel & CAPI verification
- Campaign structure review
- Audience setup audit
- Creative quality check
Trusted by performance marketers at
Frequently Asked Questions
Is the PPC Grader really free?
Yes, completely free. No credit card, no trial, no commitment. Connect your account, run the scan, and get your full report — always free.
What access does it need?
Read-only access to your Google Ads account via secure Google OAuth. We cannot make any changes to your campaigns. Your data stays private.
How long does a scan take?
About 60 seconds for most accounts. The scan runs 64 automated checks across all your campaigns, ad groups, and account settings.
Can I share my results with my team?
Yes. Export your full report as CSV, or share it with teammates and clients via a secure email link. No account required to view.
Does it work for agencies?
Absolutely. Connect multiple client accounts and run audits for each one. Reports are stored separately per account.
What if I need help fixing the issues?
That's what we do. COREPPC is a performance marketing agency specializing in exactly the issues the Grader surfaces. Contact us for a consultation.
Stop Guessing. Start Optimizing.
Find out exactly where your Google Ads account is wasting budget and missing opportunities. Free, instant, no commitment.
Read-only access · No credit card required