Paid Social Advertising Agency

The Problem

Why Paid Social Campaigns Stall

Social ads don't convert

You're getting impressions and clicks but leads are low-quality or don't convert downstream. The funnel is broken.

Creative fatigue kills performance

Your ads work for 2 weeks then die. Without a systematic creative testing process, you're always chasing the next winner.

Can't track real ROI

Between iOS privacy changes and multi-touch attribution, you have no idea which social campaigns actually drive revenue.

Our Approach

How We Drive Revenue From Social

Full-funnel campaign architecture

We build campaigns for every stage: awareness, consideration, and conversion. Each stage has its own creative, targeting, and KPIs.

Systematic creative testing

Structured A/B testing framework for copy, creative, and audiences. We find winners fast and scale them before fatigue sets in.

Advanced attribution

Server-side tracking, CAPI integration, and multi-touch attribution models that show real ROI despite privacy changes.

Scope

What's Included

Meta Ads (Facebook + Instagram) management
LinkedIn Ads management
Creative strategy and ad copy
Audience research and targeting
Conversion API (CAPI) setup
Retargeting and lookalike audiences
Monthly performance reports
A/B testing and creative iteration

Results

Paid Social Results

5.2x

Average ROAS on Meta Ads

38%

Lower CPL on LinkedIn Ads

2.8X

Increase in qualified leads

Client Results

Case Study

Client

B2B SaaS Client

Industry

B2B SaaS / Lead Generation

Challenge

A SaaS company was running Meta Ads in-house with a $20K/month budget and a 1.1x ROAS. Their pixel was installed but Conversion API was not configured, meaning they were only seeing roughly 40% of actual conversions in the Meta dashboard. Creative had not been refreshed in 11 weeks and the account was in full fatigue. LinkedIn was untested despite their ICP being clearly defined by job title.

Result

We rebuilt the account from the ground up: CAPI implementation, new campaign architecture, fresh creative in four angles tested simultaneously. We launched LinkedIn alongside Meta with ICP-targeted job title and seniority filters. In 90 days, Meta ROAS reached 5.2x. LinkedIn CPL came in 38% below the client's target. Qualified leads increased 2.8X versus the previous quarter.

"I didn't realize how much signal we were losing until we saw what the numbers looked like after the fix."

VP Marketing, B2B SaaS

FAQ

Frequently Asked Questions

Which paid social platforms do you manage?

Meta Ads (Facebook and Instagram) and LinkedIn Ads are our primary platforms. Meta works for both B2C ecommerce and B2B brands with retargeting and lookalike strategies. LinkedIn is the right choice for B2B with a defined job title or company-size target. We also manage TikTok Ads for ecommerce clients with younger demographics and adequate creative volume. We recommend platforms based on where your buyers spend time, not what we prefer to manage.

How do you handle iOS privacy changes and attribution after iOS 14?

Conversion API (CAPI) integration is standard in every Meta engagement we take on. We implement server-side event matching to recover the signal lost from browser-side pixel degradation. For attribution, we use a combination of Meta's own reporting, GA4 assisted conversions, and in some cases UTM-based CRM attribution to triangulate true performance. Clients who rely on the Meta dashboard alone are typically overstating ROAS by 30–50%.

How much creative volume do we need to provide?

We need a minimum of 3–5 creatives per campaign to run a structured test. For accounts spending $15K/month or more on Meta, we recommend refreshing creative every 3–4 weeks to stay ahead of fatigue. We handle copywriting and ad creative direction. You provide brand assets, product imagery, and final approval. Clients who struggle with creative output often benefit from our copywriting service to reduce the bottleneck.

What monthly budgets work best for paid social?

Meta campaigns need enough budget to exit the learning phase, which requires roughly 50 conversion events per ad set per week. For most clients, that means $5K/month minimum per campaign objective before management fees. LinkedIn has higher CPCs and works better at $8K+/month. Below those thresholds, the algorithm doesn't have enough data to optimize and performance is unpredictable. We're direct about this during onboarding. We've seen 5.2x ROAS on Meta for clients who fund campaigns above the learning threshold.

How is working with a paid social agency different from running ads ourselves?

The gap shows up most clearly in two places: creative testing systems and attribution. Most in-house teams run one or two ads at a time with no structured hypothesis behind the test. We run structured A/B tests with defined success metrics, minimum sample sizes, and a process for scaling winners fast. On attribution, the difference between CAPI setup done correctly and a standard pixel install can mean seeing 40–60% more of your actual conversions. We've grown qualified leads 2.8X for clients who made that infrastructure switch.

Paid Social Agency