Why Paid Traffic Doesn't Convert
Paid traffic doesn't convert
Your CTR is great but your landing page conversion rate is 1-2%. The traffic is there. The funnel is broken.
No systematic testing process
You've changed headlines and button colors but never run a proper A/B test with statistical significance. Gut instinct isn't a CRO strategy.
You don't know why visitors leave
Session recordings, heatmaps, and user surveys exist but you haven't analyzed what they're actually telling you.
How We Run CRO Correctly
Research-first analysis
Heatmaps, session recordings, funnel drop-off analysis, and user surveys before touching a single element. We find the real reason visitors leave.
Hypothesis-driven testing
Each test has a hypothesis, success metric, and minimum sample size. We run tests that produce statistically significant results, not noise.
Iterative optimization
Winners become the control for the next test. Losers tell us what doesn't work. The process compounds — each test is smarter than the last.
What's Included
CRO Results
Client Results
The Challenge
A SaaS company was driving qualified Google Ads traffic to a demo request landing page at $85 CPC, but converting at 2.1%. Every optimization they'd tried — changing button color, swapping the hero image — had produced no measurable change. They had no testing infrastructure and no data on why visitors were leaving.
The Result
We started with heatmap and session recording analysis, which revealed visitors were spending time on the social proof section but abandoning at the form. We hypothesized the form length was the blocker. A three-test sequence — reduced form fields, form position above the fold, and revised headline — ran over 90 days. Conversion rate moved from 2.1% to 2.8%, then to 3.4% after test three. Final conversion rate was 34% above baseline. Revenue per visitor increased 2.1X.
“We'd been guessing for a year. This was the first time we actually knew what was working.”
Growth Lead, B2B SaaS
Frequently Asked Questions
What is a good conversion rate for a landing page?
It depends on traffic source, offer, and industry. For Google Ads traffic to a lead gen landing page in B2B SaaS, 5 to 8% is strong. For ecommerce product pages with cold traffic, 2 to 4% is typical. For retargeting audiences or branded search, 10 to 15% is achievable. The more useful question is: what's your current rate, and what's the revenue impact of a 25% lift? We've delivered 34% average conversion rate lifts across client accounts. The dollar value of that depends entirely on your traffic volume and average order value.
How many tests do you run per month?
We run 4 tests per month on average, which works out to about 12 per quarter. The pace depends on your traffic volume — a test needs enough visitors to reach statistical significance, and low-traffic pages need longer test windows. We don't run more tests than the data can support. Running 10 simultaneous tests on 1,000 monthly visitors produces noise, not insight. Our process prioritizes depth over volume: one high-quality test with a clear hypothesis beats five underpowered tests.
Do I need a lot of traffic for CRO to work?
You need enough traffic to reach statistical significance within a reasonable test window. For most A/B tests, that means at least 1,000 visitors per variation per test. If a page gets 500 monthly visitors, a meaningful test takes 4 months — that's still worth running for high-value pages. For very low-traffic pages, we focus on qualitative research (heatmaps, session recordings, user surveys) to make confident changes without running formal tests. CRO is viable at almost any traffic level if the methodology matches the data available.
How is CRO different from just redesigning a page?
A redesign is a guess. CRO is a structured process for proving what works. Most page redesigns are based on aesthetics or gut instinct. They change 15 things at once, so when performance improves or declines, you don't know why. We change one element at a time, with a hypothesis and success metric defined before the test starts. When a test wins, we roll it out and build the next test on top of it. After 12 tests per quarter, you have a page built entirely on what your actual visitors respond to.
Will CRO work on our existing site, or do we need a redesign first?
CRO works on existing sites. That's the point. A redesign followed by a CRO program is the wrong order — you redesign based on untested assumptions, then spend months undoing them. We prefer starting with your current site, running research to understand where visitors drop off, and making targeted improvements based on what we find. If the research reveals the existing design is a structural blocker, we'll tell you. But we've delivered 2.1X revenue per visitor improvements on sites that looked exactly the same after the engagement as they did before.
Get More Revenue From Existing Traffic
A CRO audit finds the conversion killers on your highest-traffic pages.