Atera
Scaling from $20K to $80K/month Google Ads spend without ROAS degradation.
4.3x ROAS maintained at 4x budget scale
ROAS
2.1x
4.3x
Monthly Spend
$20K
$80K
CPA
$340
$198
OutGo
High lead volume from Google Ads but low SQL rate.
156% increase in qualified pipeline at same budget
SQL Rate
8%
22%
Pipeline
Baseline
+156%
Budget
$35K/mo
$35K/mo
SkiFy
Post-iOS14 attribution collapse.
47% ROI improvement after CAPI implementation
Reported ROAS
0.4x
3.1x
True ROAS
Unknown
3.1x
CPL
$87
$51
Common
Zero organic presence in a competitive category.
3X organic traffic in 6 months, 45+ first-page rankings
Organic Traffic
800/mo
2,400/mo
Page-1 Rankings
3
48
Organic Leads
12/mo
31/mo