{"id":4244,"date":"2018-08-12T13:02:22","date_gmt":"2018-08-12T13:02:22","guid":{"rendered":"https:\/\/coreppc.com\/?p=4244"},"modified":"2021-12-16T21:25:35","modified_gmt":"2021-12-16T21:25:35","slug":"4-ways-improve-brand-awareness","status":"publish","type":"post","link":"https:\/\/coreppc.com\/digital-marketing-tips\/4-ways-improve-brand-awareness\/","title":{"rendered":"4 Ways To Improve Brand Awareness on Facebook &#038; Instagram"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5e1v-079c95985f81241ebd222a065684904a\">\n.flex_column.av-5e1v-079c95985f81241ebd222a065684904a{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-5e1v-079c95985f81241ebd222a065684904a av_three_fourth  avia-builder-el-0  el_before_av_one_fourth  avia-builder-el-first  first flex_column_div av-zero-column-padding '   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4qg2c4-26b287d0577393dea0db27e8ef6cf836\">\n#top .av-special-heading.av-4qg2c4-26b287d0577393dea0db27e8ef6cf836{\npadding-bottom:10px;\nfont-size:20px;\n}\n<\/style>\n<div  class='av-special-heading av-4qg2c4-26b287d0577393dea0db27e8ef6cf836 av-special-heading-h2 blockquote modern-quote  avia-builder-el-1  el_before_av_hr  avia-builder-el-first  av-inherit-size '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >4 Ways To Improve Brand Awareness on Facebook <span class='special_amp'>&amp;<\/span> Instagram<\/h2><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jjwugfna-55085a7b4b6fd42fc81257dcb2685e20\">\n#top .hr.hr-invisible.av-jjwugfna-55085a7b4b6fd42fc81257dcb2685e20{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-jjwugfna-55085a7b4b6fd42fc81257dcb2685e20 hr-invisible  avia-builder-el-2  el_after_av_heading  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-jjwpv1hy-c4b450a9687e1a853790e086aaa1a058 av-social-sharing-box-default  avia-builder-el-3  el_after_av_hr  el_before_av_hr  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/coreppc.com\/digital-marketing-tips\/4-ways-improve-brand-awareness\/&#038;t=4%20Ways%20To%20Improve%20Brand%20Awareness%20on%20Facebook%20%26%20Instagram' aria-hidden='false' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Facebook' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href='https:\/\/twitter.com\/share?text=4%20Ways%20To%20Improve%20Brand%20Awareness%20on%20Facebook%20%26%20Instagram&#038;url=https:\/\/coreppc.com\/?p=4244' aria-hidden='false' data-av_icon='\ue8f1' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Twitter' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href='https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fcoreppc.com%2Fdigital-marketing-tips%2F4-ways-improve-brand-awareness%2F&#038;description=4%20Ways%20To%20Improve%20Brand%20Awareness%20on%20Facebook%20%26%20Instagram&#038;media=https%3A%2F%2Fcoreppc.com%2Fwp-content%2Fuploads%2F2018%2F08%2Fbrand-business-cellphone-204611-705x397.jpg' aria-hidden='false' data-av_icon='\ue8f8' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Pinterest' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href='https:\/\/linkedin.com\/shareArticle?mini=true&#038;title=4%20Ways%20To%20Improve%20Brand%20Awareness%20on%20Facebook%20%26%20Instagram&#038;url=https:\/\/coreppc.com\/digital-marketing-tips\/4-ways-improve-brand-awareness\/' aria-hidden='false' data-av_icon='\ue8fc' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on LinkedIn' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><\/ul><\/div><\/div><br \/>\n<div  class='hr av-2l67-17e4dacc203b191ceb69a44b575b24a4 hr-default  avia-builder-el-4  el_after_av_social_share  el_before_av_image  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jjo52edc-f38a7842acae5ba2d3edb75c5de68ecf\">\n.avia-image-container.av-jjo52edc-f38a7842acae5ba2d3edb75c5de68ecf .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jjo52edc-f38a7842acae5ba2d3edb75c5de68ecf av-styling- avia-align-left  avia-builder-el-5  el_after_av_hr  el_before_av_hr  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img class='wp-image-4248 avia-img-lazy-loading-not-4248 avia_image' src=\"https:\/\/coreppc.com\/wp-content\/uploads\/2018\/08\/4.jpg\" alt='' title='Brand Awareness'  height=\"402\" width=\"895\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/coreppc.com\/wp-content\/uploads\/2018\/08\/4.jpg 895w, https:\/\/coreppc.com\/wp-content\/uploads\/2018\/08\/4-300x135.jpg 300w, https:\/\/coreppc.com\/wp-content\/uploads\/2018\/08\/4-768x345.jpg 768w, https:\/\/coreppc.com\/wp-content\/uploads\/2018\/08\/4-705x317.jpg 705w, https:\/\/coreppc.com\/wp-content\/uploads\/2018\/08\/4-450x202.jpg 450w\" sizes=\"(max-width: 895px) 100vw, 895px\" \/><\/div><\/div><\/div><br \/>\n<div  class='hr av-jjwp4y8k-f0bcaa3a068c2f149d3b841fadccf51f hr-default  avia-builder-el-6  el_after_av_image  el_before_av_textblock  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jjo51y14-5bdc47e5ef81acf351e25725a4d657b7\">\n.av_textblock_section.av-jjo51y14-5bdc47e5ef81acf351e25725a4d657b7 .avia_textblock{\ncolor:#000000;\nfont-size:16px;\n}\n<\/style>\n<section  class='av_textblock_section av-jjo51y14-5bdc47e5ef81acf351e25725a4d657b7 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Your brand is what\u2019s unique about you. It doesn\u2019t matter how good you are at advertising or how much money you have to spend, without a reliable brand, the business will crumble. However, merely having a brand won\u2019t cut it, you need to create awareness for your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A brand is a package that is your business. What is your name, logo, values, mission, content, and experience? Your brand will play a significant role in forging trust between you and your audience. Since no two brands are alike, getting people to trust in your brand is essential.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ideally, your brand helps people distinguish you from your competitors. Once you have established a brand, you need to build it by getting people to know about it. Brand awareness, therefore, is a process through which you, a business owner strengthens the memorability of your brand in your audiences\u2019 minds. Simply put, strive to create familiarity.<\/span><\/p>\n<p><b>How does building brand awareness help your business?<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0Helps with product launches<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0Promotes your business<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0Sets you apart from other competitors<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0Upholds your business values<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With these benefits in mind, you now wonder how to create brand awareness right? Well, there are many ways of ensuring people recognize your brand and also building your brand awareness. Even better, many channels assist you in creating awareness for your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In your quest to build brand awareness, you need to identify what works and what doesn\u2019t because many ways will be futile. Here are some practical ways to build your brand awareness.<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0Use social media and ensure to keep your message consistent across all networks<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0Take part in local events<\/span><\/li>\n<li>\u00a0 \u00a0Use hashtags<\/li>\n<\/ol>\n<p><b>Using Facebook and Instagram to build brand awareness<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Facebook and Instagram are excellent marketing platforms if you use them well. They are both social sites that have similarities and differences. Use this to benefit your business. First of all, Instagram is more visual centered while Facebook is an inclusive site. Does this, however, mean that you need to employ different strategies for each? Not necessarily, fortunately, some ways work for both outlets that can improve your brand awareness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take note that you need to have a marketing budget to facilitate your campaigns. These two social platforms will help you refine your audiences and achieve a unique reach. This, in turn, translates to business success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having an Instagram and Facebook account is a good start, but to build awareness will take time and a lot of strategic effort. Your Instagram followers will not magically appear; you need to create recognition and entice people to your page. The same goes for Facebook and other social media outlets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The good news is that, if you can implement the tips below, you will gradually build a strong brand that people can recognize easily.<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-jjwp4y8k-f0bcaa3a068c2f149d3b841fadccf51f hr-default  avia-builder-el-8  el_after_av_textblock  el_before_av_image  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jjo52edc-afcada44796a3cf6dd7d5fd1654b7fe4\">\n.avia-image-container.av-jjo52edc-afcada44796a3cf6dd7d5fd1654b7fe4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jjo52edc-afcada44796a3cf6dd7d5fd1654b7fe4 av-styling- avia-align-left  avia-builder-el-9  el_after_av_hr  el_before_av_hr  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img class='wp-image-4238 avia-img-lazy-loading-not-4238 avia_image' src=\"https:\/\/coreppc.com\/wp-content\/uploads\/2018\/08\/analytics.jpg\" alt='' title='analytics'  height=\"402\" width=\"895\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/coreppc.com\/wp-content\/uploads\/2018\/08\/analytics.jpg 895w, https:\/\/coreppc.com\/wp-content\/uploads\/2018\/08\/analytics-300x135.jpg 300w, https:\/\/coreppc.com\/wp-content\/uploads\/2018\/08\/analytics-768x345.jpg 768w, https:\/\/coreppc.com\/wp-content\/uploads\/2018\/08\/analytics-705x317.jpg 705w, https:\/\/coreppc.com\/wp-content\/uploads\/2018\/08\/analytics-450x202.jpg 450w\" sizes=\"(max-width: 895px) 100vw, 895px\" \/><\/div><\/div><\/div><br \/>\n<div  class='hr av-jjwp4y8k-f0bcaa3a068c2f149d3b841fadccf51f hr-default  avia-builder-el-10  el_after_av_image  el_before_av_textblock  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jjo51y14-5bdc47e5ef81acf351e25725a4d657b7\">\n.av_textblock_section.av-jjo51y14-5bdc47e5ef81acf351e25725a4d657b7 .avia_textblock{\ncolor:#000000;\nfont-size:16px;\n}\n<\/style>\n<section  class='av_textblock_section av-jjo51y14-5bdc47e5ef81acf351e25725a4d657b7 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color '  itemprop=\"text\" ><p><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">4 Ways To Improve Brand Awareness on Facebook &#038; Instagram<\/span><\/span><\/p>\n<p><strong>1. Deploy video campaigns<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The great relief of using Instagram for brand awareness is that it is a very visual site. People tend to prefer visual campaigns since they\u2019re easy to remember. They also leave a stronger impression. Facebook also allows for short video clips. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Posting short video clips that outline your products and service benefits will help create awareness for your brand. Make a memorable, catchy and informative clip. Through sharing on both platforms, your clip garners more viewers.<\/span><\/p>\n<p><strong>2.\u00a0 \u00a0 Ask questions<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Your audiences need engagement to feel closer to you. To show that you care and are interested in what your audience does builds brand awareness. When you pose a question, people will be prompted to share their experiences based on the subject, and that gets people talking about you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, statistics show that question posts attract more likes and comments than any other type of post. Take advantage of this knowledge.<\/span><\/p>\n<p><strong>3.\u00a0 Ad relevance<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">You already know your target audience by heart and have your strategy in place, don\u2019t forget to ensure that your ad is relevant to your audience. Ad relevance plays a significant role in your audiences\u2019 decision to view or ignore your ad. Remember if your ad is performing poorly, you\u2019ll find out through your cost per click rates. Don\u2019t celebrate when you pay less.<\/span><\/p>\n<p><strong>4.\u00a0 Use contests<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Contests are a great way to get people to engage with your business. For instance, if you hold a photo contest where the winner is determined through Facebook likes, people will actively mention your business in a bid to win the contest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reward contest winners with freebies and they become ambassadors of your business. If you hold a contest regularly, for example, once a month, you also manage to build anticipation as people wait for the contest to begin. Remember to be creative.<\/span><\/p>\n<p><b>Conclusion<\/b><\/p>\n<p><span style=\"font-weight: 400;\">It is not enough that you have a brand. You also need to build brand awareness else your business will remain stagnated. Social media sites are powerful tools for creating awareness for your brand. Utilize them well and reap the fruits of your strategized efforts.<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-jjwp4y8k-f0bcaa3a068c2f149d3b841fadccf51f hr-default  avia-builder-el-12  el_after_av_textblock  el_before_av_heading  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2eqays-17965aeee71ae6bf0ce107c2f2d1034e\">\n#top .av-special-heading.av-2eqays-17965aeee71ae6bf0ce107c2f2d1034e{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-2eqays-17965aeee71ae6bf0ce107c2f2d1034e av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-13  el_after_av_hr  el_before_av_hr  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Would you like to begin reaching your marketing goals?<\/h3><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jjwp4y8k-3bdb370c6b28764ecdf7bef49d589848\">\n#top .hr.hr-invisible.av-jjwp4y8k-3bdb370c6b28764ecdf7bef49d589848{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-jjwp4y8k-3bdb370c6b28764ecdf7bef49d589848 hr-invisible  avia-builder-el-14  el_after_av_heading  el_before_av_button  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-15  el_after_av_hr  avia-builder-el-last ' >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jjzccaup-1d9c1bb79fb2a3ce9546caed6e0d3c51\">\n#top #wrap_all .avia-button.av-jjzccaup-1d9c1bb79fb2a3ce9546caed6e0d3c51{\nbackground-color:#732588;\nborder-color:#732588;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n-webkit-transition:all 0.4s ease-in-out;\n-moz-transition:all 0.4s ease-in-out;\n-ms-transition:all 0.4s ease-in-out;\n-o-transition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/coreppc.com\/'  class='avia-button av-jjzccaup-1d9c1bb79fb2a3ce9546caed6e0d3c51 avia-icon_select-no avia-size-large avia-position-center ' ><span class='avia_iconbox_title' >Get in touch with us today<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-37s3-8e08f801eea324967fbdacb22acc121f\">\n.flex_column.av-37s3-8e08f801eea324967fbdacb22acc121f{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-37s3-8e08f801eea324967fbdacb22acc121f av_one_fourth  avia-builder-el-16  el_after_av_three_fourth  avia-builder-el-last  flex_column_div av-zero-column-padding '   ><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4247,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[100],"tags":[130,149,144,145,148,147,146],"_links":{"self":[{"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/posts\/4244"}],"collection":[{"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/comments?post=4244"}],"version-history":[{"count":4,"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/posts\/4244\/revisions"}],"predecessor-version":[{"id":6014,"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/posts\/4244\/revisions\/6014"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/media\/4247"}],"wp:attachment":[{"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/media?parent=4244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/categories?post=4244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/tags?post=4244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}