{"id":4234,"date":"2018-08-08T10:58:45","date_gmt":"2018-08-08T10:58:45","guid":{"rendered":"https:\/\/coreppc.com\/?p=4234"},"modified":"2021-12-16T21:30:50","modified_gmt":"2021-12-16T21:30:50","slug":"google-analytics","status":"publish","type":"post","link":"https:\/\/coreppc.com\/digital-marketing-tips\/google-analytics\/","title":{"rendered":"6 Things To Looks At In Google Analytics"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5e1v-079c95985f81241ebd222a065684904a\">\n.flex_column.av-5e1v-079c95985f81241ebd222a065684904a{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-5e1v-079c95985f81241ebd222a065684904a av_three_fourth  avia-builder-el-0  el_before_av_one_fourth  avia-builder-el-first  first flex_column_div av-zero-column-padding '   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkl0z7mb-e43bcba3cf12457815c22835a9a51f8a\">\n#top .av-special-heading.av-jkl0z7mb-e43bcba3cf12457815c22835a9a51f8a{\npadding-bottom:10px;\nfont-size:20px;\n}\n<\/style>\n<div  class='av-special-heading av-jkl0z7mb-e43bcba3cf12457815c22835a9a51f8a av-special-heading-h2 blockquote modern-quote  avia-builder-el-1  el_before_av_hr  avia-builder-el-first  av-inherit-size '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >6 Things You Should Never Miss In Google Analytics<\/h2><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jjwugfna-55085a7b4b6fd42fc81257dcb2685e20\">\n#top .hr.hr-invisible.av-jjwugfna-55085a7b4b6fd42fc81257dcb2685e20{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-jjwugfna-55085a7b4b6fd42fc81257dcb2685e20 hr-invisible  avia-builder-el-2  el_after_av_heading  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-jjwpv1hy-c4b450a9687e1a853790e086aaa1a058 av-social-sharing-box-default  avia-builder-el-3  el_after_av_hr  el_before_av_hr  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/coreppc.com\/digital-marketing-tips\/google-analytics\/&#038;t=6%20Things%20To%20Looks%20At%20In%20Google%20Analytics' aria-hidden='false' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Facebook' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href='https:\/\/twitter.com\/share?text=6%20Things%20To%20Looks%20At%20In%20Google%20Analytics&#038;url=https:\/\/coreppc.com\/?p=4234' aria-hidden='false' data-av_icon='\ue8f1' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Twitter' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href='https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fcoreppc.com%2Fdigital-marketing-tips%2Fgoogle-analytics%2F&#038;description=6%20Things%20To%20Looks%20At%20In%20Google%20Analytics&#038;media=https%3A%2F%2Fcoreppc.com%2Fwp-content%2Fuploads%2F2018%2F08%2Fanalytics-colored-pencils-coloured-pencils-185576-705x397.jpg' aria-hidden='false' data-av_icon='\ue8f8' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Pinterest' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href='https:\/\/linkedin.com\/shareArticle?mini=true&#038;title=6%20Things%20To%20Looks%20At%20In%20Google%20Analytics&#038;url=https:\/\/coreppc.com\/digital-marketing-tips\/google-analytics\/' aria-hidden='false' data-av_icon='\ue8fc' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on LinkedIn' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><\/ul><\/div><\/div><br \/>\n<div  class='hr av-2l67-17e4dacc203b191ceb69a44b575b24a4 hr-default  avia-builder-el-4  el_after_av_social_share  el_before_av_image  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jjo52edc-d087e0a4a1072ce5155c1d0b333e58f0\">\n.avia-image-container.av-jjo52edc-d087e0a4a1072ce5155c1d0b333e58f0 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jjo52edc-d087e0a4a1072ce5155c1d0b333e58f0 av-styling- avia-align-left  avia-builder-el-5  el_after_av_hr  el_before_av_hr  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img class='wp-image-4236 avia-img-lazy-loading-not-4236 avia_image' src=\"https:\/\/coreppc.com\/wp-content\/uploads\/2018\/08\/6.-analytics.jpg\" alt='' title='Google Analytics'  height=\"402\" width=\"895\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/coreppc.com\/wp-content\/uploads\/2018\/08\/6.-analytics.jpg 895w, https:\/\/coreppc.com\/wp-content\/uploads\/2018\/08\/6.-analytics-300x135.jpg 300w, https:\/\/coreppc.com\/wp-content\/uploads\/2018\/08\/6.-analytics-768x345.jpg 768w, https:\/\/coreppc.com\/wp-content\/uploads\/2018\/08\/6.-analytics-705x317.jpg 705w, https:\/\/coreppc.com\/wp-content\/uploads\/2018\/08\/6.-analytics-450x202.jpg 450w\" sizes=\"(max-width: 895px) 100vw, 895px\" \/><\/div><\/div><\/div><br \/>\n<div  class='hr av-jjwp4y8k-f0bcaa3a068c2f149d3b841fadccf51f hr-default  avia-builder-el-6  el_after_av_image  el_before_av_textblock  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jjo51y14-5bdc47e5ef81acf351e25725a4d657b7\">\n.av_textblock_section.av-jjo51y14-5bdc47e5ef81acf351e25725a4d657b7 .avia_textblock{\ncolor:#000000;\nfont-size:16px;\n}\n<\/style>\n<section  class='av_textblock_section av-jjo51y14-5bdc47e5ef81acf351e25725a4d657b7 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color '  itemprop=\"text\" ><p><strong>6 Things You Should Never Miss In Google Analytics<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Digital marketing entails the use of a broad spectrum of tools that help your campaign succeed. One such tool is Google Analytics. It is google&#8217;s web analytics tool that keeps track of a number of things on your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google analytics is an essential tool for businesses, but it is underused. Many companies have yet to get into its depth and core uses for their business. These businesses need to realize the importance of analytics. Despite being the most popular web analytics service, too many of its features are still almost invisible to many.<\/span><\/p>\n<p><b>What does google analytics do?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">To start with, google analytics helps you keep track of traffic on your site. It is also essential in getting insights into user behaviour on your website as well as how they use it. There are many aspects of digital marketing that you can track using analytics. For instance your ROI, blindly launching campaigns without monitoring their Return on investment can hurt your business. When you monitor ads, you find out which ads have a more extensive reach and better response.<\/span><\/p>\n<p><b>Benefits of using analytics<\/b><\/p>\n<p><span style=\"font-weight: 400;\">To mention a few, google analytics enables you to measure the performance of your campaigns. You can check for their collective performance or individual performance. This will, in turn, help you know which ads to focus on and push and which ads need refining.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, you can also track trends on your website. For example, you can find out what time of day has more visitors. This can inform your ad placement, format and the time you publish new content. Remember, with analytics; you\u2019ll even find out what website visitors are looking at on your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, google analytics will help you keep historical traffic trends which means you can study past patterns to optimize your existing campaigns.<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-jjwp4y8k-f0bcaa3a068c2f149d3b841fadccf51f hr-default  avia-builder-el-8  el_after_av_textblock  el_before_av_image  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jjo52edc-afcada44796a3cf6dd7d5fd1654b7fe4\">\n.avia-image-container.av-jjo52edc-afcada44796a3cf6dd7d5fd1654b7fe4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jjo52edc-afcada44796a3cf6dd7d5fd1654b7fe4 av-styling- avia-align-left  avia-builder-el-9  el_after_av_hr  el_before_av_hr  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img class='wp-image-4238 avia-img-lazy-loading-not-4238 avia_image' src=\"https:\/\/coreppc.com\/wp-content\/uploads\/2018\/08\/analytics.jpg\" alt='' title='analytics'  height=\"402\" width=\"895\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/coreppc.com\/wp-content\/uploads\/2018\/08\/analytics.jpg 895w, https:\/\/coreppc.com\/wp-content\/uploads\/2018\/08\/analytics-300x135.jpg 300w, https:\/\/coreppc.com\/wp-content\/uploads\/2018\/08\/analytics-768x345.jpg 768w, https:\/\/coreppc.com\/wp-content\/uploads\/2018\/08\/analytics-705x317.jpg 705w, https:\/\/coreppc.com\/wp-content\/uploads\/2018\/08\/analytics-450x202.jpg 450w\" sizes=\"(max-width: 895px) 100vw, 895px\" \/><\/div><\/div><\/div><br \/>\n<div  class='hr av-jjwp4y8k-f0bcaa3a068c2f149d3b841fadccf51f hr-default  avia-builder-el-10  el_after_av_image  el_before_av_textblock  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jjo51y14-5bdc47e5ef81acf351e25725a4d657b7\">\n.av_textblock_section.av-jjo51y14-5bdc47e5ef81acf351e25725a4d657b7 .avia_textblock{\ncolor:#000000;\nfont-size:16px;\n}\n<\/style>\n<section  class='av_textblock_section av-jjo51y14-5bdc47e5ef81acf351e25725a4d657b7 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color '  itemprop=\"text\" ><p><strong>6 things to look at in google analytics<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">With knowledge of what it is and how it helps your internet marketing efforts, some of the things to look at using analytics include:<\/span><\/p>\n<p><strong>1. Site content<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Having a lot of traffic to your website is great but knowing what these visitors look at on your site is better. Here\u2019s why, your website consists of several pages with different information, it is, therefore, essential to know what information visitors are after.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tracking your site\u2019s content will help you gauge which web pages are performing and which ones need optimization. Measuring site content entails looking at which pages get the most visitors and also where your visitors spend the most time on your website. This can help you improve the quality of your content.<\/span><\/p>\n<p><strong>2. Session duration<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">It is not enough for people to click on ads or visit your site if they don\u2019t stay. The amount of time a website visitor spends on your site will tell you how useful and valuable your information is. If most people leave after barely a second, your site needs optimization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The time on site of your consumers is indicative of a good website with helpful content. People tend to lose interest very fast if they\u2019re not getting what they want. However, it is important to note that tracking time on site with analytics can be tricky. This is mainly because it\u2019s hard to tell when a visitor opens a new tab.<\/span><\/p>\n<p><strong>3. Bounce rate<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Another key metric to track is the bounce rate. This is the number of visitors who leave your site without exploring your other pages. Now, bounce rate can be a tad confusing to track but generally, if your site has a 50% and below rate, then your site is okay. However, anything above that is indicative of a problem with your website. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bounce rate helps you gauge if there are any setup or user experience problems. It can help you figure out which page needs optimization more than others.<\/span><\/p>\n<p><strong>4. Traffic source<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">With Google Analytics, you can track where your traffic is coming from which in turn helps you boost your marketing efforts at the source. Google analytics will automatically measure:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0Direct traffic<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These are the users who already know your firm and will key in your URL to visit your site.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0Social traffic<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These are also referral users who find your URL from social sites, blogs or other websites.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0Search traffic<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If users found you through Google search, then they\u2019re your search traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The primary importance of measuring traffic source is to help you know which marketing channels are working for your business. This enables you to optimize your strategy by focusing on the successful channels and minimizing efforts on the less effective outlets.<\/span><\/p>\n<p><strong>5. Visitors<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">This is your actual traffic. It\u2019ll help you understand how popular your site is. Tracking the number of visitors to your site is more effective when done long term. In other words, monitoring whether your site gains or loses visitors over time will help you gauge its performance. With Google analytics, this is easy as pie.<\/span><\/p>\n<p><strong>6. Conversion rate<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Traffic to your site is a good sign, but low conversion rates are alarming. Measuring conversion rate is like tracking the health of your site and your marketing efforts. If your site content is not getting people to convert, then you have a real issue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best part is that you track the conversion rate of each campaign meaning you get to know where to shift your focus and which campaign ships to abandon.<\/span><\/p>\n<p><b>To sum up<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Without actionable insights into the performance of your marketing campaigns, your business is likely to stagnate or decline. Therefore, google analytics is fundamental as it helps to direct your attention to areas that are performing and those that aren\u2019t.<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-jjwp4y8k-f0bcaa3a068c2f149d3b841fadccf51f hr-default  avia-builder-el-12  el_after_av_textblock  el_before_av_heading  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2p917u-86b033c6bdfc7df153e13f0ac5b79c0d\">\n#top .av-special-heading.av-2p917u-86b033c6bdfc7df153e13f0ac5b79c0d{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-2p917u-86b033c6bdfc7df153e13f0ac5b79c0d av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-13  el_after_av_hr  el_before_av_hr  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Would you like to begin reaching your marketing goals?<\/h3><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jjwp4y8k-3bdb370c6b28764ecdf7bef49d589848\">\n#top .hr.hr-invisible.av-jjwp4y8k-3bdb370c6b28764ecdf7bef49d589848{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-jjwp4y8k-3bdb370c6b28764ecdf7bef49d589848 hr-invisible  avia-builder-el-14  el_after_av_heading  el_before_av_button  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-15  el_after_av_hr  avia-builder-el-last ' >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jjzccaup-1d9c1bb79fb2a3ce9546caed6e0d3c51\">\n#top #wrap_all .avia-button.av-jjzccaup-1d9c1bb79fb2a3ce9546caed6e0d3c51{\nbackground-color:#732588;\nborder-color:#732588;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n-webkit-transition:all 0.4s ease-in-out;\n-moz-transition:all 0.4s ease-in-out;\n-ms-transition:all 0.4s ease-in-out;\n-o-transition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/coreppc.com\/'  class='avia-button av-jjzccaup-1d9c1bb79fb2a3ce9546caed6e0d3c51 avia-icon_select-no avia-size-large avia-position-center ' ><span class='avia_iconbox_title' >Get in touch with us today<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-37s3-8e08f801eea324967fbdacb22acc121f\">\n.flex_column.av-37s3-8e08f801eea324967fbdacb22acc121f{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-37s3-8e08f801eea324967fbdacb22acc121f av_one_fourth  avia-builder-el-16  el_after_av_three_fourth  avia-builder-el-last  flex_column_div av-zero-column-padding '   ><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4237,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[100],"tags":[140,141,139,142,143],"_links":{"self":[{"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/posts\/4234"}],"collection":[{"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/comments?post=4234"}],"version-history":[{"count":3,"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/posts\/4234\/revisions"}],"predecessor-version":[{"id":6016,"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/posts\/4234\/revisions\/6016"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/media\/4237"}],"wp:attachment":[{"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/media?parent=4234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/categories?post=4234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/tags?post=4234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}