{"id":4225,"date":"2018-08-06T11:51:26","date_gmt":"2018-08-06T11:51:26","guid":{"rendered":"https:\/\/coreppc.com\/?p=4225"},"modified":"2021-12-16T21:35:01","modified_gmt":"2021-12-16T21:35:01","slug":"adwords-habits","status":"publish","type":"post","link":"https:\/\/coreppc.com\/digital-marketing-tips\/adwords-habits\/","title":{"rendered":"5 AdWords Habits That Can Help You Improve Your Reach"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5e1v-079c95985f81241ebd222a065684904a\">\n.flex_column.av-5e1v-079c95985f81241ebd222a065684904a{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-5e1v-079c95985f81241ebd222a065684904a av_three_fourth  avia-builder-el-0  el_before_av_one_fourth  avia-builder-el-first  first flex_column_div av-zero-column-padding '   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jki7y66e-6f141c96dc4f58764827e728e3213102\">\n#top .av-special-heading.av-jki7y66e-6f141c96dc4f58764827e728e3213102{\npadding-bottom:10px;\nfont-size:20px;\n}\n<\/style>\n<div  class='av-special-heading av-jki7y66e-6f141c96dc4f58764827e728e3213102 av-special-heading-h2 blockquote modern-quote  avia-builder-el-1  el_before_av_hr  avia-builder-el-first  av-inherit-size '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >5 AdWords Habits That Can Help You Improve Your Reach<\/h2><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jjwugfna-55085a7b4b6fd42fc81257dcb2685e20\">\n#top .hr.hr-invisible.av-jjwugfna-55085a7b4b6fd42fc81257dcb2685e20{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-jjwugfna-55085a7b4b6fd42fc81257dcb2685e20 hr-invisible  avia-builder-el-2  el_after_av_heading  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-jjwpv1hy-c4b450a9687e1a853790e086aaa1a058 av-social-sharing-box-default  avia-builder-el-3  el_after_av_hr  el_before_av_hr  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/coreppc.com\/digital-marketing-tips\/adwords-habits\/&#038;t=5%20AdWords%20Habits%20That%20Can%20Help%20You%20Improve%20Your%20Reach' aria-hidden='false' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Facebook' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href='https:\/\/twitter.com\/share?text=5%20AdWords%20Habits%20That%20Can%20Help%20You%20Improve%20Your%20Reach&#038;url=https:\/\/coreppc.com\/?p=4225' aria-hidden='false' data-av_icon='\ue8f1' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Twitter' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href='https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fcoreppc.com%2Fdigital-marketing-tips%2Fadwords-habits%2F&#038;description=5%20AdWords%20Habits%20That%20Can%20Help%20You%20Improve%20Your%20Reach&#038;media=https%3A%2F%2Fcoreppc.com%2Fwp-content%2Fuploads%2F2018%2F08%2Fbusinesswoman-company-computer-7357-705x470.jpg' aria-hidden='false' data-av_icon='\ue8f8' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Pinterest' rel=\"noopener\"><span 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https:\/\/coreppc.com\/wp-content\/uploads\/2018\/08\/blug-coreppc-768x345.jpg 768w, https:\/\/coreppc.com\/wp-content\/uploads\/2018\/08\/blug-coreppc-705x317.jpg 705w, https:\/\/coreppc.com\/wp-content\/uploads\/2018\/08\/blug-coreppc-450x202.jpg 450w\" sizes=\"(max-width: 894px) 100vw, 894px\" \/><\/div><\/div><\/div><br \/>\n<div  class='hr av-jjwp4y8k-f0bcaa3a068c2f149d3b841fadccf51f hr-default  avia-builder-el-6  el_after_av_image  el_before_av_textblock  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jjo51y14-5bdc47e5ef81acf351e25725a4d657b7\">\n.av_textblock_section.av-jjo51y14-5bdc47e5ef81acf351e25725a4d657b7 .avia_textblock{\ncolor:#000000;\nfont-size:16px;\n}\n<\/style>\n<section  class='av_textblock_section av-jjo51y14-5bdc47e5ef81acf351e25725a4d657b7 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color '  itemprop=\"text\" ><p><b>5 AdWords habits that can help you improve your reach<\/b><\/p>\n<p><span style=\"font-weight: 400;\">As a business owner, you\u2019ve come across Google AdWords by now, and you\u2019ve also heard of their usefulness to marketing campaigns. What you may not know however is that you don\u2019t have to spend too much on AdWords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To put it simply, Google AdWords is effective even if you don\u2019t pour all your marketing budget on it granted you adopt habits that can help you spend your AdWords wisely. Your Ad format will determine the kind of people clicking on it, therefore, formulate an ad that gets the most out of your efforts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides, AdWords work across the board since you can use them for your YouTube campaigns. This helps optimize your YouTube videos rank. Furthermore, Google AdWords helps your ads automatically feature on Google search partners\u2019 network.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, to improve your reach using AdWords, here are five habits that can help. These habits will help you with display campaigns network as well as the search network.<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-jjwp4y8k-f0bcaa3a068c2f149d3b841fadccf51f hr-default  avia-builder-el-8  el_after_av_textblock  el_before_av_image  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jjo52edc-2b8d44c415cf029eb18d3c0c152cface\">\n.avia-image-container.av-jjo52edc-2b8d44c415cf029eb18d3c0c152cface .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jjo52edc-2b8d44c415cf029eb18d3c0c152cface av-styling- avia-align-left  avia-builder-el-9  el_after_av_hr  el_before_av_hr  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img class='wp-image-4230 avia-img-lazy-loading-not-4230 avia_image' src=\"https:\/\/coreppc.com\/wp-content\/uploads\/2018\/08\/blug-coreppc-adwords-habits-2.jpg\" alt='' title='AdWords Habits'  height=\"402\" width=\"894\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/coreppc.com\/wp-content\/uploads\/2018\/08\/blug-coreppc-adwords-habits-2.jpg 894w, https:\/\/coreppc.com\/wp-content\/uploads\/2018\/08\/blug-coreppc-adwords-habits-2-300x135.jpg 300w, https:\/\/coreppc.com\/wp-content\/uploads\/2018\/08\/blug-coreppc-adwords-habits-2-768x345.jpg 768w, https:\/\/coreppc.com\/wp-content\/uploads\/2018\/08\/blug-coreppc-adwords-habits-2-705x317.jpg 705w, https:\/\/coreppc.com\/wp-content\/uploads\/2018\/08\/blug-coreppc-adwords-habits-2-450x202.jpg 450w\" sizes=\"(max-width: 894px) 100vw, 894px\" \/><\/div><\/div><\/div><br \/>\n<div  class='hr av-jjwp4y8k-f0bcaa3a068c2f149d3b841fadccf51f hr-default  avia-builder-el-10  el_after_av_image  el_before_av_textblock  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jjo51y14-5bdc47e5ef81acf351e25725a4d657b7\">\n.av_textblock_section.av-jjo51y14-5bdc47e5ef81acf351e25725a4d657b7 .avia_textblock{\ncolor:#000000;\nfont-size:16px;\n}\n<\/style>\n<section  class='av_textblock_section av-jjo51y14-5bdc47e5ef81acf351e25725a4d657b7 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color '  itemprop=\"text\" ><p><b>5 useful AdWords habits<\/b><\/p>\n<p><strong>1.\u00a0 \u00a0Track conversions<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The best way to find out whether your marketing efforts are yielding results is to track the conversion rates. This is no different when using Google AdWords. It is important to monitor which keywords are prompting conversions in terms of sales and lead generation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conversion tracking will help you manage your bids and also increase your ROI. Conversions are not only the number of people becoming leads, but it can also be those who become customers and those who sign-up. But most importantly, track conversions in order to know what keywords to promote<\/span><\/p>\n<p><strong>2.\u00a0 Implement remarketing<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Googles remarketing option helps you repackage and remarket your AdWords campaigns to get the most out of them. While this is not a widely known fact, taking advantage and remarketing your campaigns for CPC can improve your ROI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essentially, you configure the remarketing option to your analytics and that way you get to find out visitors who came to your site via your AdWords campaign. It will also go a step further to help you know visitors who can potentially convert into leads or customers. With this information, you can use it to drum up your AdWords campaign remarketing success.<\/span><\/p>\n<p><strong>3.\u00a0 Make use of audience targeting<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The success of any marketing efforts depends on your ability to reach your target audience. In other words, define your audience and create your ad around them. Google AdWords helps you zero in on specific audiences. This is true for both display campaigns and search campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, Google&#8217;s custom intent campaign helps you reach your ideal audience. In this case, you can build your custom intent audience or let the machine learn and automatically create your list for you. Audience targeting with AdWords helps you reach and market to your ideal audience and also retarget visitors who\u2019ve had interactions with your business, site or ads in the past.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another important aspect of audience targeting is the affinity targeting. This is where you position your ad to reach an audience based on their interests, purchase behaviour, and lifestyle. Demographic targeting is also an essential feature that ensures your ad is shown to the gender and age you\u2019re targeting. Besides, it also makes sure that your ad is not shown to people who aren\u2019t your target audience.<\/span><\/p>\n<p><strong>4.\u00a0 Create responsive ads<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">When your ad has the ability to adapt, it makes it enticing and effective. Responsive ads will automatically adjust depending on the ad space they\u2019re on. To be more specific, your ad will change its size, format, and appearance in order to fit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What does this mean for you? You only have to create one AdWords ad; if it appears on a large space, it can adjust itself to include images. In a smaller area, it may remove pictures and realign text to be understandable and compelling. Responsive ads give a lot of power and extend reach for a single ad.<\/span><\/p>\n<p><strong>5.\u00a0 Use auction insights<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Auction insights will help you maximize your ads reach. Before explaining how it works and its benefits, auction insight is a keyword, campaign or ad group report. Therefore, this report will compare impressions to competitors who place their bids on the same searches on you. Also, it shows whether placing a high bid translates to a higher google rank and the number of times that the campaign is at the top position on google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, auction insights help you allocate your AdWords budget effectively by ensuring that you know which keywords are more competitive than others. In turn, you get to improve your reach and ROI.<\/span><\/p>\n<p><b>To conclude<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Setting up a Google AdWords campaign and pumping money into it might not be as effective as employing tactics that improve your campaign success. To succeed in using AdWords, you need to understand all available tools to boost your reach as well as the habits above that optimize the use of AdWords.<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-jjwp4y8k-f0bcaa3a068c2f149d3b841fadccf51f hr-default  avia-builder-el-12  el_after_av_textblock  el_before_av_heading  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1zvyu9-fbd76b4c0f3ec4226a813152d03df77e\">\n#top .av-special-heading.av-1zvyu9-fbd76b4c0f3ec4226a813152d03df77e{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-1zvyu9-fbd76b4c0f3ec4226a813152d03df77e av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-13  el_after_av_hr  el_before_av_hr  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Would you like to begin reaching your marketing goals?<\/h3><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jjwp4y8k-3bdb370c6b28764ecdf7bef49d589848\">\n#top .hr.hr-invisible.av-jjwp4y8k-3bdb370c6b28764ecdf7bef49d589848{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-jjwp4y8k-3bdb370c6b28764ecdf7bef49d589848 hr-invisible  avia-builder-el-14  el_after_av_heading  el_before_av_button  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-15  el_after_av_hr  avia-builder-el-last ' >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jjzccaup-1d9c1bb79fb2a3ce9546caed6e0d3c51\">\n#top #wrap_all .avia-button.av-jjzccaup-1d9c1bb79fb2a3ce9546caed6e0d3c51{\nbackground-color:#732588;\nborder-color:#732588;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n-webkit-transition:all 0.4s ease-in-out;\n-moz-transition:all 0.4s ease-in-out;\n-ms-transition:all 0.4s ease-in-out;\n-o-transition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/coreppc.com\/'  class='avia-button av-jjzccaup-1d9c1bb79fb2a3ce9546caed6e0d3c51 avia-icon_select-no avia-size-large avia-position-center ' ><span class='avia_iconbox_title' >Get in touch with us today<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-37s3-8e08f801eea324967fbdacb22acc121f\">\n.flex_column.av-37s3-8e08f801eea324967fbdacb22acc121f{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-37s3-8e08f801eea324967fbdacb22acc121f av_one_fourth  avia-builder-el-16  el_after_av_three_fourth  avia-builder-el-last  flex_column_div av-zero-column-padding '   ><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4229,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[100],"tags":[133,135,138,134,137,136],"_links":{"self":[{"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/posts\/4225"}],"collection":[{"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/comments?post=4225"}],"version-history":[{"count":5,"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/posts\/4225\/revisions"}],"predecessor-version":[{"id":6018,"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/posts\/4225\/revisions\/6018"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/media\/4229"}],"wp:attachment":[{"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/media?parent=4225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/categories?post=4225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/tags?post=4225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}