{"id":4215,"date":"2018-08-04T08:58:28","date_gmt":"2018-08-04T08:58:28","guid":{"rendered":"https:\/\/coreppc.com\/?p=4215"},"modified":"2021-12-16T21:39:14","modified_gmt":"2021-12-16T21:39:14","slug":"google-adwords","status":"publish","type":"post","link":"https:\/\/coreppc.com\/digital-marketing-tips\/google-adwords\/","title":{"rendered":"6 Important Things You Need To Know About Google Adwords"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5e1v-079c95985f81241ebd222a065684904a\">\n.flex_column.av-5e1v-079c95985f81241ebd222a065684904a{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-5e1v-079c95985f81241ebd222a065684904a av_three_fourth  avia-builder-el-0  el_before_av_one_fourth  avia-builder-el-first  first flex_column_div av-zero-column-padding '   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkf7d542-3cdeb5c488e30664f4831e9c7408225c\">\n#top .av-special-heading.av-jkf7d542-3cdeb5c488e30664f4831e9c7408225c{\npadding-bottom:10px;\nfont-size:20px;\n}\n<\/style>\n<div  class='av-special-heading av-jkf7d542-3cdeb5c488e30664f4831e9c7408225c av-special-heading-h2 blockquote modern-quote  avia-builder-el-1  el_before_av_hr  avia-builder-el-first  av-inherit-size '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >6 Important Things You Need To Know About Google Adwords<\/h2><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jjwugfna-55085a7b4b6fd42fc81257dcb2685e20\">\n#top .hr.hr-invisible.av-jjwugfna-55085a7b4b6fd42fc81257dcb2685e20{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-jjwugfna-55085a7b4b6fd42fc81257dcb2685e20 hr-invisible  avia-builder-el-2  el_after_av_heading  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-jjwpv1hy-c4b450a9687e1a853790e086aaa1a058 av-social-sharing-box-default  avia-builder-el-3  el_after_av_hr  el_before_av_hr  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/coreppc.com\/digital-marketing-tips\/google-adwords\/&#038;t=6%20Important%20Things%20You%20Need%20To%20Know%20About%20Google%20Adwords' aria-hidden='false' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Facebook' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href='https:\/\/twitter.com\/share?text=6%20Important%20Things%20You%20Need%20To%20Know%20About%20Google%20Adwords&#038;url=https:\/\/coreppc.com\/?p=4215' aria-hidden='false' data-av_icon='\ue8f1' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Twitter' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href='https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fcoreppc.com%2Fdigital-marketing-tips%2Fgoogle-adwords%2F&#038;description=6%20Important%20Things%20You%20Need%20To%20Know%20About%20Google%20Adwords&#038;media=https%3A%2F%2Fcoreppc.com%2Fwp-content%2Fuploads%2F2018%2F08%2Fads-adwords-alphabet-267401-705x468.jpg' aria-hidden='false' data-av_icon='\ue8f8' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Pinterest' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href='https:\/\/linkedin.com\/shareArticle?mini=true&#038;title=6%20Important%20Things%20You%20Need%20To%20Know%20About%20Google%20Adwords&#038;url=https:\/\/coreppc.com\/digital-marketing-tips\/google-adwords\/' aria-hidden='false' data-av_icon='\ue8fc' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on LinkedIn' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><\/ul><\/div><\/div><br \/>\n<div  class='hr av-2l67-17e4dacc203b191ceb69a44b575b24a4 hr-default  avia-builder-el-4  el_after_av_social_share  el_before_av_image  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jjo52edc-d55bb4ffecf582ff4b9856f8d286df15\">\n.avia-image-container.av-jjo52edc-d55bb4ffecf582ff4b9856f8d286df15 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jjo52edc-d55bb4ffecf582ff4b9856f8d286df15 av-styling- avia-align-left  avia-builder-el-5  el_after_av_hr  el_before_av_hr  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img class='wp-image-4220 avia-img-lazy-loading-not-4220 avia_image' src=\"https:\/\/coreppc.com\/wp-content\/uploads\/2018\/08\/5.-adwords-1.jpg\" alt='' title='Google AdWords'  height=\"402\" width=\"895\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/coreppc.com\/wp-content\/uploads\/2018\/08\/5.-adwords-1.jpg 895w, https:\/\/coreppc.com\/wp-content\/uploads\/2018\/08\/5.-adwords-1-300x135.jpg 300w, https:\/\/coreppc.com\/wp-content\/uploads\/2018\/08\/5.-adwords-1-768x345.jpg 768w, https:\/\/coreppc.com\/wp-content\/uploads\/2018\/08\/5.-adwords-1-705x317.jpg 705w, https:\/\/coreppc.com\/wp-content\/uploads\/2018\/08\/5.-adwords-1-450x202.jpg 450w\" sizes=\"(max-width: 895px) 100vw, 895px\" \/><\/div><\/div><\/div><br \/>\n<div  class='hr av-jjwp4y8k-f0bcaa3a068c2f149d3b841fadccf51f hr-default  avia-builder-el-6  el_after_av_image  el_before_av_textblock  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jjo51y14-5bdc47e5ef81acf351e25725a4d657b7\">\n.av_textblock_section.av-jjo51y14-5bdc47e5ef81acf351e25725a4d657b7 .avia_textblock{\ncolor:#000000;\nfont-size:16px;\n}\n<\/style>\n<section  class='av_textblock_section av-jjo51y14-5bdc47e5ef81acf351e25725a4d657b7 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color '  itemprop=\"text\" ><p><strong>6 Important Things You Need To Know About Google AdWords<\/strong><\/p>\n<p>The age of internet marketing is an exciting time for contemporary businesses but a<br \/>\nnightmare for many who don\u2019t understand what half the marketing terms mean. The good<br \/>\nnews is that you don\u2019t have to be lost because the internet has a user manual.<br \/>\nIn essence, you can find information on virtually everything on the internet. Take for<br \/>\ninstance Google AdWords; you\u2019ve probably heard praise about Google AdWords, and how<br \/>\nit helps direct traffic to our site, however, many people don\u2019t understand what it is or how it<br \/>\nworks.<\/p>\n<p><strong>What is Google AdWords?<\/strong><\/p>\n<p>Google AdWords is an advertising system where businesses can place bids on keywords.<br \/>\nThis is to help ads appear on Google\u2019s search results. Google Adwords is Google\u2019s way of<br \/>\nmaking money from search and your way of getting your business on Google\u2019s search<br \/>\nresults.<\/p>\n<p><strong>How it works<\/strong><\/p>\n<p>Essentially, AdWords help increases the per click traffic on your clickable ads. This is<br \/>\nthrough the use of popular keywords that audiences are likely to key in on google search<br \/>\nbar. The position of your ad is crucial because people often go for the highest ranking.<br \/>\nYour rank is your quality score and the maximum number of bids. With AdWords, you incur<br \/>\nCPC which depends on your closest competitors rank divided by your quality score. If you<br \/>\nhave excellent quality scores, then your CPC rates will be lower and get a higher ranking<br \/>\nad.<\/p>\n<p>Google AdWords success is dependent on the keywords you bid on. If there is no<br \/>\ncompetition, then the keywords aren\u2019t useful. Moreover, you need to bid on relevant<br \/>\nkeywords that will increase the conversion rates for your firm. Therefore, don\u2019t bid on weak<br \/>\nkeywords and create captivating ads.<br \/>\nNow that you have a basic understanding of what Google Adwords is, here are six things<br \/>\nyou need to know about it.<\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-jjwp4y8k-f0bcaa3a068c2f149d3b841fadccf51f hr-default  avia-builder-el-8  el_after_av_textblock  el_before_av_image  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jjo52edc-3ea7f362289022701d6d582bd749bf9c\">\n.avia-image-container.av-jjo52edc-3ea7f362289022701d6d582bd749bf9c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jjo52edc-3ea7f362289022701d6d582bd749bf9c av-styling- avia-align-left  avia-builder-el-9  el_after_av_hr  el_before_av_hr  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img class='wp-image-4222 avia-img-lazy-loading-not-4222 avia_image' src=\"https:\/\/coreppc.com\/wp-content\/uploads\/2018\/08\/5.-AdWOrds-2.jpg\" alt='' title='AdWords Tips'  height=\"402\" width=\"895\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/coreppc.com\/wp-content\/uploads\/2018\/08\/5.-AdWOrds-2.jpg 895w, https:\/\/coreppc.com\/wp-content\/uploads\/2018\/08\/5.-AdWOrds-2-300x135.jpg 300w, https:\/\/coreppc.com\/wp-content\/uploads\/2018\/08\/5.-AdWOrds-2-768x345.jpg 768w, https:\/\/coreppc.com\/wp-content\/uploads\/2018\/08\/5.-AdWOrds-2-705x317.jpg 705w, https:\/\/coreppc.com\/wp-content\/uploads\/2018\/08\/5.-AdWOrds-2-450x202.jpg 450w\" sizes=\"(max-width: 895px) 100vw, 895px\" \/><\/div><\/div><\/div><br \/>\n<div  class='hr av-jjwp4y8k-f0bcaa3a068c2f149d3b841fadccf51f hr-default  avia-builder-el-10  el_after_av_image  el_before_av_textblock  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jjo51y14-5bdc47e5ef81acf351e25725a4d657b7\">\n.av_textblock_section.av-jjo51y14-5bdc47e5ef81acf351e25725a4d657b7 .avia_textblock{\ncolor:#000000;\nfont-size:16px;\n}\n<\/style>\n<section  class='av_textblock_section av-jjo51y14-5bdc47e5ef81acf351e25725a4d657b7 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color '  itemprop=\"text\" ><p><strong>6 Important things you need to know about Google AdWords<\/strong><\/p>\n<p><strong>1. Understand AdWords bidding strategies<\/strong><\/p>\n<p>Depending on what you aim to achieve and your budget, you need to choose the strategy<br \/>\nthat best works for you. These bidding strategies include CPC, CPM, and CPA.<\/p>\n<p>a) CPC (Cost-per-click)<\/p>\n<p>This strategy means that you\u2019re leaning towards getting people to click on your ad. It is<br \/>\neffective and also helps bring traffic to your website where you can captivate audiences<br \/>\ninto browsing through the site.<\/p>\n<p>b) CPA (Cost-per-action or Cost-per-acquisition)<\/p>\n<p>Target CPA is a strategy that helps you improve customer conversion rate. Ideally, this<br \/>\nstrategy is best suited for promotion and purchases. Therefore, if you\u2019ve not established<br \/>\nyourself first, this strategy might not work for your business. The number of conversions<br \/>\npeak at the target CPA you put down.<\/p>\n<p>c) CPM (Cost-per-impression)<\/p>\n<p>Cost per impression is the best AdWords strategy for brand building. This strategy helps<br \/>\nyou show your ad more times to enhance visibility and memorability.<\/p>\n<p><strong>2. Ad rank<\/strong><\/p>\n<p>As earlier mentioned, your ad rank is critical since speaks to your quality score. Ranking<br \/>\nhighest on google search results gives you visibility and prominence. Your rank will depend<br \/>\non your bid and your quality score.<br \/>\nRemember, ranking highest is the easy part, you need to uphold ad relevance by bidding on<br \/>\nthe right keywords for your ads. Also, what you pay for your ads placement is calculated in<br \/>\nterms of the ad below yours divided by your quality score then add $0.01. This payment is<br \/>\ncalled the discounter.<\/p>\n<p><strong>3. Charges apply to every click<\/strong><\/p>\n<p>As an advertiser, you will have to pay for every click so that audiences can visit your<br \/>\nwebsite. While this creates web traffic, there is no guarantee of conversion. Therefore, you<br \/>\nneed to come up with an operational budget when considering AdWords.<\/p>\n<p><strong>4. Know your quality score<\/strong><\/p>\n<p>The quality score of your ad plays a significant role in is its placement. Quality score is<br \/>\nbasically the relevance and quality of your ad. How useful is your ad to the customers? A<br \/>\nhigh-quality score puts your business in a better position to place highest on search results.<br \/>\nIn other words, even if your bid is lower, your quality score can help you rank higher. Quality<br \/>\nscore depends on ad relevance and Click through rate.<\/p>\n<p><strong>5. Google AdWords can boost ROI<\/strong><\/p>\n<p>Using AdWords is a great way to get a return on investment. To illustrate, you pay per click<br \/>\nor per action which means when someone shows interest in your ad and interest implies<br \/>\nbusiness potential. Adwords will help you increase traffic and create your image. To convert<br \/>\nthese visitors into customers, bid on proper keywords, build your quality score and invest in<br \/>\non-site optimization.<\/p>\n<p><strong>6. AdWords is instant gratification<\/strong><\/p>\n<p>AdWords popularity in the digital marketing community is primarily as a result of its<br \/>\neffectiveness. However, the amount of time it takes to show you results is also a key factor.<br \/>\nWith SEO, you have to exercise patience and allow time for the optimization to take shape;<br \/>\nhowever, AdWords show results almost instantly. Your ad can get clicks within seconds of<br \/>\nplacement.<\/p>\n<p>This also means that AdWords allows you to test keyword efficiency and work with<br \/>\nkeywords that build impressions for your business.<\/p>\n<p><strong>To summarize<\/strong><\/p>\n<p>Statistics show that AdWords is a fast-growing phenomenon that has businesses<br \/>\nscrambling to build their quality score and optimize their ads. If you look at your ad history,<br \/>\nbefore and after using Google AdWords, you\u2019ll find a massive leap in terms of traffic and<br \/>\nconversions<\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-jjwp4y8k-f0bcaa3a068c2f149d3b841fadccf51f hr-default  avia-builder-el-12  el_after_av_textblock  el_before_av_heading  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-9ae7f1b3e12c91b6f5178a47c6219467\">\n#top .av-special-heading.av-av_heading-9ae7f1b3e12c91b6f5178a47c6219467{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-9ae7f1b3e12c91b6f5178a47c6219467 av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-13  el_after_av_hr  el_before_av_hr  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Would you like to begin reaching your marketing goals?<\/h3><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jjwp4y8k-3bdb370c6b28764ecdf7bef49d589848\">\n#top .hr.hr-invisible.av-jjwp4y8k-3bdb370c6b28764ecdf7bef49d589848{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-jjwp4y8k-3bdb370c6b28764ecdf7bef49d589848 hr-invisible  avia-builder-el-14  el_after_av_heading  el_before_av_button  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-15  el_after_av_hr  avia-builder-el-last ' ><a href=''  class='avia-button av-jjzccaup-c4903e46c25b724faa4c865f769d432d avia-icon_select-no avia-size-small avia-position-center avia-color-theme-color ' ><span class='avia_iconbox_title' >Get in touch with us today<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-37s3-8e08f801eea324967fbdacb22acc121f\">\n.flex_column.av-37s3-8e08f801eea324967fbdacb22acc121f{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-37s3-8e08f801eea324967fbdacb22acc121f av_one_fourth  avia-builder-el-16  el_after_av_three_fourth  avia-builder-el-last  flex_column_div av-zero-column-padding '   ><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4217,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[100],"tags":[131,130,127,108,129,109,132,128],"_links":{"self":[{"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/posts\/4215"}],"collection":[{"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/comments?post=4215"}],"version-history":[{"count":5,"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/posts\/4215\/revisions"}],"predecessor-version":[{"id":6019,"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/posts\/4215\/revisions\/6019"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/media\/4217"}],"wp:attachment":[{"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/media?parent=4215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/categories?post=4215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/tags?post=4215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}