{"id":4155,"date":"2018-07-25T17:04:58","date_gmt":"2018-07-25T17:04:58","guid":{"rendered":"https:\/\/coreppc.com\/?p=4155"},"modified":"2018-07-25T17:30:32","modified_gmt":"2018-07-25T17:30:32","slug":"ads","status":"publish","type":"post","link":"https:\/\/coreppc.com\/digital-marketing-tips\/ads\/","title":{"rendered":"7 things to remember when creating compelling Ads"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5e1v-079c95985f81241ebd222a065684904a\">\n.flex_column.av-5e1v-079c95985f81241ebd222a065684904a{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-5e1v-079c95985f81241ebd222a065684904a av_three_fourth  avia-builder-el-0  el_before_av_one_fourth  avia-builder-el-first  first flex_column_div av-zero-column-padding '   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-7d97bb068c5ddbb373c5304e928d2730\">\n#top .av-special-heading.av-av_heading-7d97bb068c5ddbb373c5304e928d2730{\npadding-bottom:10px;\nfont-size:20px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-7d97bb068c5ddbb373c5304e928d2730 av-special-heading-h2 blockquote modern-quote  avia-builder-el-1  el_before_av_hr  avia-builder-el-first  av-inherit-size '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >7 Things to Remember When Creating Compelling Ads<\/h2><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jjwugfna-55085a7b4b6fd42fc81257dcb2685e20\">\n#top .hr.hr-invisible.av-jjwugfna-55085a7b4b6fd42fc81257dcb2685e20{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-jjwugfna-55085a7b4b6fd42fc81257dcb2685e20 hr-invisible  avia-builder-el-2  el_after_av_heading  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-jjwpv1hy-c4b450a9687e1a853790e086aaa1a058 av-social-sharing-box-default  avia-builder-el-3  el_after_av_hr  el_before_av_hr  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/coreppc.com\/digital-marketing-tips\/ads\/&#038;t=7%20things%20to%20remember%20when%20creating%20compelling%20Ads' aria-hidden='false' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Facebook' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href='https:\/\/twitter.com\/share?text=7%20things%20to%20remember%20when%20creating%20compelling%20Ads&#038;url=https:\/\/coreppc.com\/?p=4155' aria-hidden='false' data-av_icon='\ue8f1' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Twitter' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href='https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fcoreppc.com%2Fdigital-marketing-tips%2Fads%2F&#038;description=7%20things%20to%20remember%20when%20creating%20compelling%20Ads&#038;media=https%3A%2F%2Fcoreppc.com%2Fwp-content%2Fuploads%2F2018%2F07%2Fpaprika-sad-food-veggie-161019-705x288.jpeg' aria-hidden='false' data-av_icon='\ue8f8' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Pinterest' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href='https:\/\/linkedin.com\/shareArticle?mini=true&#038;title=7%20things%20to%20remember%20when%20creating%20compelling%20Ads&#038;url=https:\/\/coreppc.com\/digital-marketing-tips\/ads\/' aria-hidden='false' data-av_icon='\ue8fc' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on LinkedIn' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><\/ul><\/div><\/div><br \/>\n<div  class='hr av-2l67-17e4dacc203b191ceb69a44b575b24a4 hr-default  avia-builder-el-4  el_after_av_social_share  el_before_av_image  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jjo52edc-2a479e91352d9d05045ec66e28881e1c\">\n.avia-image-container.av-jjo52edc-2a479e91352d9d05045ec66e28881e1c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jjo52edc-2a479e91352d9d05045ec66e28881e1c av-styling- avia-align-left  avia-builder-el-5  el_after_av_hr  el_before_av_hr  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img class='wp-image-4157 avia-img-lazy-loading-not-4157 avia_image' src=\"https:\/\/coreppc.com\/wp-content\/uploads\/2018\/07\/2.-Compelling-Ads.jpg\" alt='' title='Digital Ads'  height=\"402\" width=\"895\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/coreppc.com\/wp-content\/uploads\/2018\/07\/2.-Compelling-Ads.jpg 895w, https:\/\/coreppc.com\/wp-content\/uploads\/2018\/07\/2.-Compelling-Ads-300x135.jpg 300w, https:\/\/coreppc.com\/wp-content\/uploads\/2018\/07\/2.-Compelling-Ads-768x345.jpg 768w, https:\/\/coreppc.com\/wp-content\/uploads\/2018\/07\/2.-Compelling-Ads-705x317.jpg 705w, https:\/\/coreppc.com\/wp-content\/uploads\/2018\/07\/2.-Compelling-Ads-450x202.jpg 450w\" sizes=\"(max-width: 895px) 100vw, 895px\" \/><\/div><\/div><\/div><br \/>\n<div  class='hr av-jjwp4y8k-f0bcaa3a068c2f149d3b841fadccf51f hr-default  avia-builder-el-6  el_after_av_image  el_before_av_textblock  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jjo51y14-5bdc47e5ef81acf351e25725a4d657b7\">\n.av_textblock_section.av-jjo51y14-5bdc47e5ef81acf351e25725a4d657b7 .avia_textblock{\ncolor:#000000;\nfont-size:16px;\n}\n<\/style>\n<section  class='av_textblock_section av-jjo51y14-5bdc47e5ef81acf351e25725a4d657b7 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Everything is different in the digital age, and many businesses make the mistake of forgetting this fact. When it concerns your business, you need to stay ahead or get trampled on by competitors. Marketing is the glue that holds together your business. Therefore, to market, you need to create ads that resonate with your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Advertising plays a key role in cementing your businesses\u2019 success. In light of this, it is essential that you learn the basics of creating a compelling advert. Advertisements also require planning and calculated execution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ideally, an advertisement will help you to promote new and existing products, services and your business through various channels. Before getting into what to remember, here\u2019s a little insight, the amount of money you spend on an ad doesn\u2019t guarantee its success.<\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><b>What is a compelling ad?<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">A compelling ad is an ad that helps you to promote you and your products effortlessly. The primary purpose of an ad is promotion, but you can also use ads to increase your lead conversion rate. The effectiveness of an advertisement can be gauged by looking at the CTR.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Versatility, universality and relevance should also play a big part when coming up with an ad. To cut to the chase, a compelling ad is what sets you apart from your competitions and drums up sales numbers leading to profits.<\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><b>How do you create a compelling ad?<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating an ad is both easy and hard depending on how you look at it. In the digital world, there are many tools and guidelines to help you create winning ads. Creating a winning ad when you remember and factor these seven things.<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-jjwp4y8k-f0bcaa3a068c2f149d3b841fadccf51f hr-default  avia-builder-el-8  el_after_av_textblock  el_before_av_image  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jjo52edc-84c08c38511048f8f7097d8e4be22410\">\n.avia-image-container.av-jjo52edc-84c08c38511048f8f7097d8e4be22410 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jjo52edc-84c08c38511048f8f7097d8e4be22410 av-styling- avia-align-left  avia-builder-el-9  el_after_av_hr  el_before_av_hr  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img class='wp-image-4159 avia-img-lazy-loading-not-4159 avia_image' src=\"https:\/\/coreppc.com\/wp-content\/uploads\/2018\/07\/2.-Compelling-Ads-2.jpg\" alt='' title='Digital Marketing'  height=\"402\" width=\"895\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/coreppc.com\/wp-content\/uploads\/2018\/07\/2.-Compelling-Ads-2.jpg 895w, https:\/\/coreppc.com\/wp-content\/uploads\/2018\/07\/2.-Compelling-Ads-2-300x135.jpg 300w, https:\/\/coreppc.com\/wp-content\/uploads\/2018\/07\/2.-Compelling-Ads-2-768x345.jpg 768w, https:\/\/coreppc.com\/wp-content\/uploads\/2018\/07\/2.-Compelling-Ads-2-705x317.jpg 705w, https:\/\/coreppc.com\/wp-content\/uploads\/2018\/07\/2.-Compelling-Ads-2-450x202.jpg 450w\" sizes=\"(max-width: 895px) 100vw, 895px\" \/><\/div><\/div><\/div><br \/>\n<div  class='hr av-jjwp4y8k-f0bcaa3a068c2f149d3b841fadccf51f hr-default  avia-builder-el-10  el_after_av_image  el_before_av_textblock  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jjo51y14-5bdc47e5ef81acf351e25725a4d657b7\">\n.av_textblock_section.av-jjo51y14-5bdc47e5ef81acf351e25725a4d657b7 .avia_textblock{\ncolor:#000000;\nfont-size:16px;\n}\n<\/style>\n<section  class='av_textblock_section av-jjo51y14-5bdc47e5ef81acf351e25725a4d657b7 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color '  itemprop=\"text\" ><p><span style=\"text-decoration: underline;\"><b>7 things to remember when creating a compelling ad<\/b><\/span><\/p>\n<p><strong>1. Come up with an out of the box approach<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">As it stands, people feel like they\u2019ve seen everything and they\u2019re already tired of the repetitive format of ads. To stand out from the masses, your ad needs the right impact which you can only achieve with an out of the box idea.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creativity goes a long way in helping your business in gaining recognition and arouses the interest of your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>2. Create and define your buyer personas<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite having a target audience in mind, your customers differ in terms of their needs. Creating buyer personas is an essential part of improving the quality of your ad. Take for instance Facebook ads, with adequately defined buyer personas; you\u2019re able to interact better with your audience. To come up with buyer personas, you need to analyze your target audience. <\/span><\/p>\n<p><strong>3. Test various designs<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">One part of winning in business is the willingness to go the extra mile that most people aren\u2019t ready to. Don\u2019t settle on the first design that pops in mind regardless of how experienced you are. Always test multiple designs to improve the quality score of your ad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides testing designs, also conduct a targeting test to make sure you don\u2019t miss anything. A great example is a\/b testing which helps make use of your existing traffic. Ideally, a\/b testing helps you present two versions of an ad to your audience. The page with more numbers wins and is the better ad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>4. Create separate landing pages for different ads<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cramping up your website or homepage with ads can dilute their effectiveness and relevance. For each ad, create a landing page that features a robust captivating design, useful and informative information as well as a Call-to-action. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to Google search ads, Google won\u2019t just focus on the ad to rank you; your landing page also plays into their decision. Therefore, the quality of your landing page can improve your ad relevance search ranking. Also, this helps to direct traffic to different parts of your site for maximum exposure.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>5. Appeal to your audience\u2019s emotional side<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Buying is an emotional affair for many people. While they may not know it or even acknowledge it, your customers are more often led by emotion than rationale when making purchases. With this in mind, it&#8217;s imperative that you remember your clients will look through the features of the product but it\u2019s the benefits that will arouse them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most importantly, keep in mind that customers buy products and services to satisfy a need. Persuade them that your product or service is the best solution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>6. Use simple, memorable words and phrases<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">A catchphrase is an essential part of the ad\u2019s success. Even you, a business owner, have slogans and taglines stuck in your head because they make sense and are easy to remember. It is the same for your clients. Enhance memorability of your ad with humor, wordplay and a catchy phrase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>7.<\/strong>\u00a0<strong style=\"font-weight: 400;\">Use images<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">The percentage of people who click on ads after seeing the pictures is more significant than that of those who click based on text. In that case, use interesting images to promote your ad. It is also proven that using images with faces is more effective.<\/span><\/p>\n<p><b>To sum it up\u2026..<\/b><\/p>\n<p><span style=\"font-weight: 400;\">There are a lot of elements that go into creating a great ad that delivers the allure, assurance, and creativity that your audience is looking for. Applying these seven things to your ad is a sure way of getting better Click through rates for your ads. Try them today!<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-jjwp4y8k-f0bcaa3a068c2f149d3b841fadccf51f hr-default  avia-builder-el-12  el_after_av_textblock  el_before_av_heading  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-9ae7f1b3e12c91b6f5178a47c6219467\">\n#top .av-special-heading.av-av_heading-9ae7f1b3e12c91b6f5178a47c6219467{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-9ae7f1b3e12c91b6f5178a47c6219467 av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-13  el_after_av_hr  el_before_av_hr  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Would you like to begin reaching your marketing goals?<\/h3><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jjwp4y8k-3bdb370c6b28764ecdf7bef49d589848\">\n#top .hr.hr-invisible.av-jjwp4y8k-3bdb370c6b28764ecdf7bef49d589848{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-jjwp4y8k-3bdb370c6b28764ecdf7bef49d589848 hr-invisible  avia-builder-el-14  el_after_av_heading  el_before_av_button  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-15  el_after_av_hr  avia-builder-el-last ' ><a href=''  class='avia-button av-jjzccaup-c4903e46c25b724faa4c865f769d432d avia-icon_select-no avia-size-small avia-position-center avia-color-theme-color ' ><span class='avia_iconbox_title' >Get in touch with us today<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-37s3-8e08f801eea324967fbdacb22acc121f\">\n.flex_column.av-37s3-8e08f801eea324967fbdacb22acc121f{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-37s3-8e08f801eea324967fbdacb22acc121f av_one_fourth  avia-builder-el-16  el_after_av_three_fourth  avia-builder-el-last  flex_column_div av-zero-column-padding '   ><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4158,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[100],"tags":[104,110,108,107,111,112,105,106,109],"_links":{"self":[{"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/posts\/4155"}],"collection":[{"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/comments?post=4155"}],"version-history":[{"count":3,"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/posts\/4155\/revisions"}],"predecessor-version":[{"id":4161,"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/posts\/4155\/revisions\/4161"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/media\/4158"}],"wp:attachment":[{"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/media?parent=4155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/categories?post=4155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/tags?post=4155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}