{"id":1,"date":"2018-06-19T04:24:45","date_gmt":"2018-06-19T04:24:45","guid":{"rendered":"https:\/\/coreppc.com\/?p=1"},"modified":"2018-07-24T06:51:41","modified_gmt":"2018-07-24T06:51:41","slug":"agencies","status":"publish","type":"post","link":"https:\/\/coreppc.com\/digital-marketing-tips\/agencies\/","title":{"rendered":"5 Things To Look For in a Digital Marketing Agency"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5e1v-079c95985f81241ebd222a065684904a\">\n.flex_column.av-5e1v-079c95985f81241ebd222a065684904a{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-5e1v-079c95985f81241ebd222a065684904a av_three_fourth  avia-builder-el-0  el_before_av_one_fourth  avia-builder-el-first  first flex_column_div av-zero-column-padding '   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-f8cb7bacccd46d02bdd5f821c600c076\">\n#top .av-special-heading.av-av_heading-f8cb7bacccd46d02bdd5f821c600c076{\npadding-bottom:10px;\nfont-size:20px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-f8cb7bacccd46d02bdd5f821c600c076 av-special-heading-h2 blockquote modern-quote  avia-builder-el-1  el_before_av_hr  avia-builder-el-first  av-inherit-size '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >5 Things To Look For in a Digital Marketing Agency<\/h2><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jjwugfna-55085a7b4b6fd42fc81257dcb2685e20\">\n#top .hr.hr-invisible.av-jjwugfna-55085a7b4b6fd42fc81257dcb2685e20{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-jjwugfna-55085a7b4b6fd42fc81257dcb2685e20 hr-invisible  avia-builder-el-2  el_after_av_heading  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-jjwpv1hy-c4b450a9687e1a853790e086aaa1a058 av-social-sharing-box-default  avia-builder-el-3  el_after_av_hr  el_before_av_hr  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/coreppc.com\/digital-marketing-tips\/agencies\/&#038;t=5%20Things%20To%20Look%20For%20in%20a%20Digital%20Marketing%20Agency' aria-hidden='false' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Facebook' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href='https:\/\/twitter.com\/share?text=5%20Things%20To%20Look%20For%20in%20a%20Digital%20Marketing%20Agency&#038;url=https:\/\/coreppc.com\/?p=1' aria-hidden='false' data-av_icon='\ue8f1' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Twitter' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href='https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fcoreppc.com%2Fdigital-marketing-tips%2Fagencies%2F&#038;description=5%20Things%20To%20Look%20For%20in%20a%20Digital%20Marketing%20Agency&#038;media=https%3A%2F%2Fcoreppc.com%2Fwp-content%2Fuploads%2F2018%2F06%2Fadult-beard-blur-927022-1-705x470.jpg' aria-hidden='false' data-av_icon='\ue8f8' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Pinterest' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href='https:\/\/linkedin.com\/shareArticle?mini=true&#038;title=5%20Things%20To%20Look%20For%20in%20a%20Digital%20Marketing%20Agency&#038;url=https:\/\/coreppc.com\/digital-marketing-tips\/agencies\/' aria-hidden='false' data-av_icon='\ue8fc' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on LinkedIn' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><\/ul><\/div><\/div><br \/>\n<div  class='hr av-2l67-17e4dacc203b191ceb69a44b575b24a4 hr-default  avia-builder-el-4  el_after_av_social_share  el_before_av_image  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jjo52edc-02d77e859012feb6f8af6f5fd45373de\">\n.avia-image-container.av-jjo52edc-02d77e859012feb6f8af6f5fd45373de .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jjo52edc-02d77e859012feb6f8af6f5fd45373de av-styling- avia-align-left  avia-builder-el-5  el_after_av_hr  el_before_av_hr  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img class='wp-image-4078 avia-img-lazy-loading-not-4078 avia_image' src=\"https:\/\/coreppc.com\/wp-content\/uploads\/2018\/06\/1.-10-digital-marketing-tips-saas-companies-need-to-know-now.jpg\" alt='' title='Coreppc'  height=\"402\" width=\"895\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/coreppc.com\/wp-content\/uploads\/2018\/06\/1.-10-digital-marketing-tips-saas-companies-need-to-know-now.jpg 895w, https:\/\/coreppc.com\/wp-content\/uploads\/2018\/06\/1.-10-digital-marketing-tips-saas-companies-need-to-know-now-300x135.jpg 300w, https:\/\/coreppc.com\/wp-content\/uploads\/2018\/06\/1.-10-digital-marketing-tips-saas-companies-need-to-know-now-768x345.jpg 768w, https:\/\/coreppc.com\/wp-content\/uploads\/2018\/06\/1.-10-digital-marketing-tips-saas-companies-need-to-know-now-705x317.jpg 705w, https:\/\/coreppc.com\/wp-content\/uploads\/2018\/06\/1.-10-digital-marketing-tips-saas-companies-need-to-know-now-450x202.jpg 450w\" sizes=\"(max-width: 895px) 100vw, 895px\" \/><\/div><\/div><\/div><br \/>\n<div  class='hr av-jjwp4y8k-f0bcaa3a068c2f149d3b841fadccf51f hr-default  avia-builder-el-6  el_after_av_image  el_before_av_textblock  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jjo51y14-5bdc47e5ef81acf351e25725a4d657b7\">\n.av_textblock_section.av-jjo51y14-5bdc47e5ef81acf351e25725a4d657b7 .avia_textblock{\ncolor:#000000;\nfont-size:16px;\n}\n<\/style>\n<section  class='av_textblock_section av-jjo51y14-5bdc47e5ef81acf351e25725a4d657b7 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Effective marketing is the lifeline of your business. Your business first needs clients but to get these customers; you need to inform them of your presence. This is why marketing is how you package yourself and your products to reel in customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing is also as diverse as it is effective. It encompasses many elements that work together to gain recognition and boost sales for your business. With this in mind, how then do you go about creating and implementing a winning marketing strategy?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To start with, you need to know where your prospects are so that you can go to them. Clients need you to convince them that you\u2019re worth hunting in this digital era. This is where digital marketing comes in. It is the most effective mode of marketing today. If you\u2019re committed to growing your business, you need to cozy up to digital marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sincerely, marketing can be very challenging since it is an interconnected process. At the mention of PPC, SEO, SMO, and SEM, many business owners find themselves in a bind. However, you have the option of having someone else do it for you. That is, outsourcing to a digital marketing agency.<\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><b>What is a digital marketing agency?<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">A marketing agency is a company that is dedicated to helping you create and implement marketing campaigns that drive traffic to your business as well as drum up sales. They also help you position and increase the visibility of your company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ideally, a digital marketing agency will conduct research and tailor the techniques they apply to your business. However, you need to know what you want and ask for it. <\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><b>Reasons to outsource to a marketing agency<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital marketing agencies essentially help you to conduct successful marketing campaigns. The digital awakening gave the consumer the power of choice. Today, customers have information on products and services before they settle on the best. Subsequently, people appreciate quality more which means they\u2019ll keep browsing and scrolling until they find something they like. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing agencies can help you position your business as what customers need. They help you infiltrate and establish dominance on channels such as Facebook.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, if you want to stay ahead of your competitors, you need to work with marketers who have experience. Marketing agencies have the workforce, resources and know how to get you there.<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-jjwp4y8k-f0bcaa3a068c2f149d3b841fadccf51f hr-default  avia-builder-el-8  el_after_av_textblock  el_before_av_image  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jjo52edc-072f93fd21251c4f5ef259dd32652b49\">\n.avia-image-container.av-jjo52edc-072f93fd21251c4f5ef259dd32652b49 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jjo52edc-072f93fd21251c4f5ef259dd32652b49 av-styling- avia-align-left  avia-builder-el-9  el_after_av_hr  el_before_av_hr  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img class='wp-image-4146 avia-img-lazy-loading-not-4146 avia_image' src=\"https:\/\/coreppc.com\/wp-content\/uploads\/2018\/06\/pic-2.png\" alt='' title='Coreppc Team'  height=\"402\" width=\"895\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/coreppc.com\/wp-content\/uploads\/2018\/06\/pic-2.png 895w, https:\/\/coreppc.com\/wp-content\/uploads\/2018\/06\/pic-2-300x135.png 300w, https:\/\/coreppc.com\/wp-content\/uploads\/2018\/06\/pic-2-768x345.png 768w, https:\/\/coreppc.com\/wp-content\/uploads\/2018\/06\/pic-2-705x317.png 705w, https:\/\/coreppc.com\/wp-content\/uploads\/2018\/06\/pic-2-450x202.png 450w\" sizes=\"(max-width: 895px) 100vw, 895px\" \/><\/div><\/div><\/div><br \/>\n<div  class='hr av-jjwp4y8k-f0bcaa3a068c2f149d3b841fadccf51f hr-default  avia-builder-el-10  el_after_av_image  el_before_av_textblock  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jjo51y14-5bdc47e5ef81acf351e25725a4d657b7\">\n.av_textblock_section.av-jjo51y14-5bdc47e5ef81acf351e25725a4d657b7 .avia_textblock{\ncolor:#000000;\nfont-size:16px;\n}\n<\/style>\n<section  class='av_textblock_section av-jjo51y14-5bdc47e5ef81acf351e25725a4d657b7 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color '  itemprop=\"text\" ><p><span style=\"text-decoration: underline;\"><b>Top 5 things to look for in a digital marketing agency<\/b><\/span><\/p>\n<p><strong>1. The human factor<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Marketing strategy, execution and goals are essential; therefore, you need to start here. First of all, look at how the agency functions itself. Remember, the kind of culture they project will also directly affect the outcome of your marketing efforts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Establishing that the marketing agency you choose pays attention to fostering trust is paramount. How an agency interacts with clients will determine how they help you communicate with yours.<\/span><\/p>\n<p><strong>2. Track record<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">This goes hand in hand with experience. Knowing how well they\u2019ve done in the past will help you gauge their level of knowledge and how far they can elevate your business. The right agency for you is one that has an outstanding reputation. Read their blog or visit their website and see what kind of content they present you.<\/span><\/p>\n<p><strong>3. Communication<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Communication is a very integral part of your relationship with a marketing agency. An excellent marketing agency will ensure that you\u2019re always on the right page. They also inform you in detail of their timeline and when you should expect reports from them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Choose a marketing agency that takes time to ensure you understand their plan by being detailed, straightforward and using visual aids where necessary. Their availability and willingness to walk you through the plans should also influence your decision.<\/span><\/p>\n<p><strong>4. Execution of strategies<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">A great digital marketing agency will structure your approach in a way that you aren\u2019t at risk and stand to gain more. Taking risks is essential in business, but where avoidable, it\u2019s best to stay clear of it. Furthermore, the right agency knows to employ different strategies for different channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, LinkedIn is a social platform that leans towards professionalism; it is a great marketing tool. However, Twitter is also handy despite being more social than professional. Find an agency that knows how to approach each channel appropriately.<\/span><\/p>\n<p><strong>5. Offered services<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Digital marketing agencies come in different forms. Most of them specialize their services to fit into their experience and skill set. For example, some agencies will only offer PPC or SEM through AdWords which means you only get that one service. If you need more, you can look for agencies that provide more services; they can stretch up to 20 services.<\/span><\/p>\n<p><b>Finally\u2026\u2026<\/b><\/p>\n<p><span style=\"font-weight: 400;\">While not mentioned above, pricing is also important, don\u2019t stretch your budget too thin else your business collapses. When choosing a marketing agency, don\u2019t settle, take your time to select the best suited digital marketing agency for your business needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, ensure that the agency you pick understands how different channels overlap and connect to each other and use this to maximize results. Thoroughly looking through the top 5 things to look for in a digital marketing agency helps you pick out the wheat from the chaff.<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-jjwp4y8k-f0bcaa3a068c2f149d3b841fadccf51f hr-default  avia-builder-el-12  el_after_av_textblock  el_before_av_heading  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jjzcds9l-06b2a66e7cc5412fed0e6d72c38c1b09\">\n#top .av-special-heading.av-jjzcds9l-06b2a66e7cc5412fed0e6d72c38c1b09{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-jjzcds9l-06b2a66e7cc5412fed0e6d72c38c1b09 av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-13  el_after_av_hr  el_before_av_hr  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Would you like to begin reaching your marketing goals?<\/h3><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jjwp4y8k-3bdb370c6b28764ecdf7bef49d589848\">\n#top .hr.hr-invisible.av-jjwp4y8k-3bdb370c6b28764ecdf7bef49d589848{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-jjwp4y8k-3bdb370c6b28764ecdf7bef49d589848 hr-invisible  avia-builder-el-14  el_after_av_heading  el_before_av_button  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-15  el_after_av_hr  avia-builder-el-last ' ><a href=''  class='avia-button av-jjzccaup-c4903e46c25b724faa4c865f769d432d avia-icon_select-no avia-size-small avia-position-center avia-color-theme-color ' ><span class='avia_iconbox_title' >Get in touch with us today<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-37s3-8e08f801eea324967fbdacb22acc121f\">\n.flex_column.av-37s3-8e08f801eea324967fbdacb22acc121f{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-37s3-8e08f801eea324967fbdacb22acc121f av_one_fourth  avia-builder-el-16  el_after_av_three_fourth  avia-builder-el-last  flex_column_div av-zero-column-padding '   ><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4148,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[100],"tags":[101,98,102,103],"_links":{"self":[{"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/posts\/1"}],"collection":[{"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/comments?post=1"}],"version-history":[{"count":35,"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/posts\/1\/revisions"}],"predecessor-version":[{"id":4152,"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/posts\/1\/revisions\/4152"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/media\/4148"}],"wp:attachment":[{"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/media?parent=1"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/categories?post=1"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coreppc.com\/wp-json\/wp\/v2\/tags?post=1"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}